Senior Marketing Specialist

<p>Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.</p> <p>We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).&nbsp;</p> <p style="text-align: center;"><strong>*A select number of positions require full-time in office attendance*</strong></p> <p>We are looking for an up-and-coming Digital Marketing Specialist to join a fast-growing team that is working on some internet’s leading websites doing A-Z digital marketing.&nbsp;</p> <p><strong>What you'll be doing:&nbsp;</strong></p> <ul> <li>Create promotional strategies to meet Product sales targets/KPIs</li> <li>Execute display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations</li> <li>&nbsp;Evaluate and improve effectiveness of campaigns</li> <li>Analyze traffic sources and metrics to create test cases for revenue generation (PC/Mobile)</li> <li>Execute and monitor optimization and tests ideas</li> <li>Use A/B testing and optimization tools to drive revenue, recommend development of new landing pages, and recommend optimization and improvement ideas for current pages</li> <li>Monitor changes and benchmarking against online competitors</li> <li>Establish a continuous improvement process for our brand/campaigns</li> <li>Design, direct, and monitor solutions to acquire and retain users</li> <li>Report daily or monthly metrics &amp; overall Sales</li> <li>Monitor traffic, keyword branding rankings, search engine deployments and general SEO functionality</li> <li>Conceptualize new SEO-centric ideas and optimizations and work with Product Manager and Monetization specialists to execute based on feasibility</li> </ul> <p><strong>What you'll need to be successful:</strong></p> <p><strong>Must haves:</strong></p> <ul> <li>Bachelor degree in marketing or similar field</li> <li>2 years of professional corporate experience</li> <li>Analytical Mindset</li> <li>Digital Marketing experience</li> <li>Good organization skills</li> <li>Good reporting and communication skills</li> <li>Team work oriented</li> </ul> <p><strong>Nice to haves:</strong></p> <ul> <li>Copywriting Experience</li> <li>Adult industry knowledge</li> <li>Working on a medium or large company size</li> <li>Statistics or Math related education background</li> </ul> <p>&nbsp;</p> <p style="text-align: center;"><strong>As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees</strong></p> <p style="text-align: center;"><strong>In this role you may be exposed to adult content &nbsp;&nbsp;</strong></p>