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Media Buyer

Aylo
Full TimejuniorHybrid
Nicosia, CyprusPosted 3 days ago

Job Description

<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.&nbsp;</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).&nbsp;&nbsp;</span></p> <p style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>*A select number of positions require full-time in office attendance*</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">As a member of a growing team, the dynamic individual will be responsible for nurturing ongoing affiliate client relationships as well as pursuing new partnership opportunities.&nbsp;The candidate should have an analytical mind and strong organizational skills.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>What You'll Be Doing:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Manage the full campaign lifecycle across adult networks (TrafficJunky, ExoClick, etc.) - from setup and launch to real-time optimization and scaling successful campaigns</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Optimize performance through strategic adjustments to bids, targeting (geo, device, OS, carrier, time), and creative rotations while efficiently allocating budget to high-ROI opportunities</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Lead creative testing for various ad formats (banners, native ads, popunders, push notifications) and collaborate with creative teams to develop high-converting assets</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Analyze campaign performance using network dashboards and Voluum to track KPIs (CPC, CPM, CTR, CR, CPA, ROAS), generating actionable reports and insights</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Research competitive strategies using tools like AdPlexity to identify market trends and opportunities across adult sub-verticals (dating, cams, tubes)</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Work cross-functionally with affiliate managers, offer owners, and development teams to align traffic acquisition with converting offers</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Innovate by testing new traffic sources, verticals, and ad formats to expand our acquisition strategy</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>What You'll Need to Be Successful:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">3-5 years of experience managing paid media campaigns, preferably with exposure to adult traffic networks</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Familiarity with digital advertising platforms and campaign optimization techniques</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Analytical mindset with previous experience interpreting performance data and make data-driven decisions</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Experience with or willingness to learn tracking platforms like Voluum</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Understanding of creative testing and optimization for digital advertising</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Budget management skills with focus on performance metrics</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Comfort working with adult content</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Detail-oriented approach to campaign management and testing</span></li> </ul> <p style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees</strong><strong>. </strong></span></p> <p style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>In this role you will be exposed to adult content</strong></span></p>

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