Ontario Sales Manager

About the Job

About the Role

Avicanna’s sales team is looking for driven and experienced Sales Manager (Ontario) to drive sales efforts in the legal Ontario retail cannabis market, across Avicanna’s two brands Rho Phyto & Viola. This will include establishing new partnerships with Ontario cannabis retailers, managing existing relationships and driving product distribution & sales across all touchpoints, in Ontario.

About Avicanna:

Avicanna is a diversified and vertically-integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments. We are seeking highly-motivated business development professional who is driven, ambitious, competitive, resilient, can think critically and analytically, a self-starter, independent, entrepreneurial, solution-oriented, and has leadership ambitions to join our team to manage our sales efforts for our commercial portfolio province-wide. This role is responsible for ensuring corporate sales objectives are met in the adult-use channel. It will focus on establishing and driving provincial sales, tracking processes, managing relationships with new and existing key and independent retailers and building out sales for two active brands. We are looking for a person who is passionate about the benefits of cannabis from medical, wellness and lifestyle perspectives with experience in customer service and who is motivated by the challenge of contributing to a growing portfolio of brands.

Duties and Responsibilities:

Drive Adult-Use Sales in Ontario

• Work with the National Key Account Manager and the VP Commercialization to set revenue and sales goals on a monthly, quarterly, or annual basis
• Hit and exceed projected sales targets, based on past sales and future targets
• Work in the field 3-4 days/week and in the office 1-2 days/week
• Develop, cultivate and grow Key Account opportunities within your territory
• Ensure accurate detailed reporting on lead generation and sales efforts on a weekly basis
• Execute and update sales processes, including events, training, and key tracking documents
• Analyze the total territory and each account to determine the priority selling, identify promotional and merchandising opportunities and execute in collaboration with the Marketing Team
• Track retailer engagement (store outreach, soft commitments, success of load-in/sell-through, POS materials, etc.) and cultivate relationships with store owners, managers and budtenders
• Support pipeline and planning of product launches
• Manage and collaborate with marketing team to ensure all retail partners are fully educated on our product portfolio
• Participate in “Pop-ups” and Product Knowledge (PK) Sessions with retailers (onsite and virtually) to support new product launches and product sell-through with key retailers
• Contribute to the development of new marketing programs to meet the needs of our channel partners and help them exceed revenue expectations with our products
• Participate in industry events and represent Avicanna in a professional manner
• Travel (drive) to meet with potential and existing clients, as well as field sales staff (up to 40% of the time)
• Other duties as assigned

Minimum Qualifications:

• 3 years cannabis account management and retail sales experience
• Bachelor’s degree in Business Administration, Commerce, Marketing or related discipline – biology or science-based degree a plus
• Existing cannabis retail network is preferred
• Valid Ontario driver’s license, daily access to a vehicle and CannSell certification
• Working knowledge and proficiency in computer skills, including full MS Office Suite
• Comprehensive understanding of cannabis – strains, effects, methods of consumption, accessories
• Exceptional organizational skills to manage all inputs and track sales efforts
• Time management skills are a major asset
• Ability to analyze, develop and execute a pre-sales strategy
• Skilled at building rapport, opening doors, and understanding business requirements of senior decision makers
• Ability to manage, optimize and identify opportunities with partners, members, process enhancement and program growth
• Ability to work in a fast-paced, goal-driven environment
• Ability to work weekends (occasionally) for important events