Channel Marketing Manager

Overview:  

About AvePoint 

AvePoint provides a cloud-native software platform that organizations rely on to optimize IT operations, manage critical data, and secure the digital workplace. More than 9 million cloud users rely on our solutions. Founded in 2001, AvePoint is a five-time Global Microsoft Partner of the Year and headquartered in Jersey City, New Jersey. For more information, visit https://www.avepoint.com. 
 
At AvePoint, we are committed to investing in our people: we believe agility, passion, and teamwork set us up to do our best work and foster a culture where you feel empowered to take initiative, learn from others, and craft your career with intention to unleash the power of you! 

What You'll Be Doing 

The Channel Marketing Manager, NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi-touch marketing campaigns targeted at partner recruitment, cross-sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives. 

This is a highly cross-functional role interfacing with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning & Development, and Digital Marketing teams. The ideal candidate combines strong campaign development expertise with a foundational understanding of product marketing to contribute to the creation of high-quality campaign assets. 

Key Responsibilities

Campaign Strategy & Planning 

• Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the NA and ANZ region. 

• Align campaign strategies with global channel priorities and ensure consistency with EMEA. 

• Global Campaign Localization & Enablement: Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready campaigns.  This involves collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market-relevant across key global territories. 

• Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high-value targeted approach. 

• Content and Asset Strategy: Define the necessary campaign assets (e.g., co-branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns. 

Campaign Development & Orchestration 

• Oversee end-to-end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.). 

• Work closely with Channel Product Marketing to shape key campaig