Channel Marketing Manager

<p><em><span data-contrast="auto"><span data-ccp-charstyle="Intense Emphasis"></span></span></em></p> <p><strong><span data-contrast="auto">Overview</span></strong><strong><span data-contrast="none">:&nbsp;</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <p><strong><span data-contrast="none">About AvePoint</span></strong><span data-ccp-props="{&quot;335559685&quot;:0}">&nbsp;</span></p> <p><span data-contrast="none">AvePoint provides a cloud-native software platform that organizations rely on to optimize IT operations, manage critical data, and secure the digital workplace. More than 9 million cloud users rely on our solutions. Founded in 2001, AvePoint is a five-time Global Microsoft Partner of the Year and headquartered in Jersey City, New Jersey. For more information, visit&nbsp;</span><a href="https://www.avepoint.com/"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">https://www.avepoint.com</span></span></a><span data-contrast="none">.</span>&nbsp;<br>&nbsp;<br><span data-contrast="none">At AvePoint, we are committed to investing in our people: we believe agility, passion, and teamwork set us up to do our best work and foster a culture where you feel empowered to take initiative, learn from others, and craft your career with intention to unleash the power of you!</span><span data-ccp-props="{&quot;335559685&quot;:0}">&nbsp;</span></p> <p></p> <p><strong><span data-contrast="none">What You'll Be Doing</span></strong><span data-ccp-props="{&quot;335559685&quot;:0}">&nbsp;</span></p> <p><span data-contrast="none">The&nbsp;</span><strong><span data-contrast="none">Channel Marketing Manager, NA &amp; ANZ</span></strong><span data-contrast="none">&nbsp;will play&nbsp;a central role&nbsp;in strengthening and expanding our channel partner ecosystem across the region. This position&nbsp;is responsible for&nbsp;planning, creating, orchestrating, and&nbsp;optimizing&nbsp;multi-touch marketing campaigns targeted at partner recruitment, cross-sell, and upsell motions. The role requires close collaboration with channel teams across NA &amp; ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="none">This is a highly cross-functional&nbsp;role&nbsp;interfacing with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning &amp; Development, and Digital Marketing teams. The ideal candidate combines strong campaign development&nbsp;expertise&nbsp;with a foundational understanding of product marketing to contribute to the creation of high-quality campaign assets.</span><span data-ccp-props="{}">&nbsp;</span></p> <p></p> <p><strong>Key Responsibilities</strong></p> <p>&nbsp;</p> <ul></ul> <p><strong><span data-contrast="none">Campaign Strategy &amp; Planning&nbsp;</span></strong></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the NA and ANZ region.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Align campaign strategies with global channel priorities and ensure consistency with EMEA.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Global Campaign Localization &amp; Enablement: Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready campaigns.&nbsp;&nbsp;This involves collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market-relevant across key global territories.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Partner Segmentation &amp; Targeting: Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high-value targeted approach.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none">Content and Asset Strategy: Define the necessary campaign assets (e.g., co-branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="none">Campaign Development &amp; Orchestration&nbsp;</span></strong></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="none">Oversee end-to-end campaign creation including messaging, asset planning, content development, and channel mix&nbsp;selection&nbsp;(email, web, social, partner portals, events, etc.).</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="9"