Job Overview

We are seeking a Technical Writer who will create and edit strategic marketing content including written documents, webpages, and social media posts, technical marketing, educational materials, and Email marketing. They will also write/edit content for promotional materials - testimonials, case studies, technical blogs, for marketing collateral (brochures, banners, etc.) and other items (newsletters, blogs, press releases). They will be an active contributor to cross-brand marketing initiatives by assisting in the development and execution of strategic digital marketing content for marketing campaigns related to all global brands. These brands include Aurora Scientific, Lafayette Instrument, Campden Instruments, ALZET, Sutter Instrument and Actimetrics. This person will work with the Global Marketing Manager to build brand awareness, generate leads and help achieve our growth targets. This position is a full-time, hybrid role that would be based in our Aurora Scientific office location. Days and hours of work are generally Monday through Friday, 9:00 a.m. to 5:00p.m., but is flexible based on need. This position will report to the Global Marketing Manager and will contribute to any reports, procedures or technical documents that support the department.

Duties

• Remain current on research trends, market activity and competitor products
• Discuss strategies and effectiveness with the Global Marketing Manager and in sales team meetings
• Provide input on the development of standard marketing tools with the Global Marketing Manager
• Aid in the development and execution of search engine and ad optimization for all markets to gain further awareness and acceptance of our products and services.
• Participate in regularly scheduled meetings, prepared to discuss objectives, accomplishments, barriers, ideas for content improvement or any other ideas that would enhance the functioning of the position, and to present feedback from the field.
• Regularly communicate marketing activities and advancements relative to target to the Global Marketing Manager so they can be discussed with a view to improvement and so that the data can be compiled for weekly dashboard presentation
• Contribute to the development of cross-brand marketing initiatives as defined by the Global Marketing Manager
• Participate in online/video productions by selecting and vetting client partners, assisting in content development and assuming the role of host or narrator, as required
• Assist in oversight and creation of strategic digital marketing content for marketing campaigns including written documents, webpages, and social media posts, technical marketing, educational materials, Email marketing
• Write/edit content for promotional materials - testimonials, case studies, technical blogs, for marketing collateral (brochures, banners, etc.) and other items (newsletters, blogs, press releases, social media)
• Provide feedback to the Global Marketing manager regarding outcomes of marketing techniques, optimal communication methods/tactics for a given product and any competitor information gained in the course of discussions
• Participate in a regular marketing meeting with the Global Marketing Manager to address successes, setbacks, challenges and ideas for improvement
• Regularly review and update the library of published literature
• Act as a core member of the brand cross-functional team to assist the Global Marketing Manager in the development of marketing campaigns, programming and content development· Increase brand awareness for Lafayette Instrument, Aurora Scientific, Campden Instruments, ALZET, Sutter Instrument and Actimetrics brands

Qualifications and Experience

• Post-secondary degree in a life science discipline, engineering or related field of study
• A demonstrated history of success and high achievement in previous endeavours
• Experience working in a research lab is an asset
• Basic graphic design abilities is an asset (i.e. Canva)Proven track record of product knowledge, market flows, industry players
• Experience with academic/research funding is an asset
• A demonstrated capacity and interest in learning, understanding and building skill sets
• Ability to work independently to understand and creatively address marketing needs
• Excellent written and verbal communication skillsA demonstrated capacity and interest in reviewing and communicating scientific concepts
• Excellent time management, organizational and computer skills (Excel and MS Office)

We value candidates who are proactive, precise, and passionate about translating complex scientific concepts into accessible documentation that supports our organizational goals.

Pay: $50,000.00-$65,000.00 per year

Benefits

• Company events
• Employee assistance program
• Extended health care
• On-site parking
• Paid time off
• Tuition reimbursement
• Work from home

Work Location: Hybrid remote in Aurora, ON L4G 1X6