Campaign Operations Manager

Join athenahealth as a Manager, Campaign Operations, and be part of creating a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. In this role, you will lead the strategic execution and optimization of marketing campaigns using Salesforce Marketing Cloud. This remote position is open to candidates based in India, including Bangalore (Whitefield), Chennai, and other remote locations across the country. Reporting directly to the Marketing Senior Manager, Campaign Ops, you will play a pivotal role in enhancing campaign effectiveness and driving customer & prospect engagement through creative marketing technology solutions.

The Marketing Automation Center of Excellence team is dedicated to driving the overall experience, optimization, and measurement of email activations. This includes creating automated and personalized nurture journeys for all known prospects and clients engaging with athenahealth across online channels such as inbound email activations, retargeting, and more. The team focuses on intent marketing and conversational email strategies via ABM platforms like 6Sense, along with A/B testing and personalization campaigns aligned with business goals. As a Manager, Campaign Operations, you will expand on these responsibilities to ensure seamless campaign operations and continuous improvement in marketing effectiveness.

• *Key Responsibilities:**
• Support training programs and process initiatives to enhance team capabilities and campaign execution quality.
• Monitor industry trends and emerging marketing technologies to recommend innovative solutions for campaign optimization.
• Assist in the development of marketing reports and dashboards to track key performance indicators.
• Participate in strategic planning sessions to align marketing campaigns with broader business goals.
• Provide guidance and mentorship to junior team members on campaign operations and marketing technology usage.
• Contribute to documentation and standardization of campaign processes and best practices.
• Support ad hoc marketing projects and initiatives as needed.
• *Qualifications Required:**
• Bachelors degree required; a degree in Marketing, Business Administration, or a related field (Bachelors or Masters) is preferred.
• 8-10+ years of overall professional experience, including a minimum of 6+ years in marketing, preferably within healthcare or technology sectors serving the US market.
• Proven experience with marketing technology platforms and tools such as Salesforce, Salesforce Marketing Cloud, and PowerBI.
• Strong organizational and project management skills with the ability to oversee multiple initiatives and training programs.
• Excellent communication and interpersonal skills to engage stakeholders, gather feedback, and drive consensus on process improvements.

Join athenahealth in its mission to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Our company culture is built around shared values of inclusiveness, accountability, and support. We prioritize diversity, equity, and inclusion in every aspect of our business to address the inequities that stand in the way of our vision. At athenahealth, you will enjoy health and financial benefits, along with location-specific perks such as commuter support, employee assistance programs, and collaborative workspaces. We encourage work-life balance with flexibility and provide opportunities for continuous learning and growth.

Find out more about our culture and benefits at athenahealth.com/careers. Join athenahealth as a Manager, Campaign Operations, and be part of creating a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. In this role, you will lead the strategic execution and optimization of marketing campaigns using Salesforce Marketing Cloud. This remote position is open to candidates based in India, including Bangalore (Whitefield), Chennai, and other remote locations across the country. Reporting directly to the Marketing Senior Manager, Campaign Ops, you will play a pivotal role in enhancing campaign effectiveness and driving customer & prospect engagement through creative marketing technology solutions.

The Marketing Automation Center of Excellence team is dedicated to driving the overall experience, optimization, and measurement of email activations. This includes creating automated and personalized nurture journeys for all known prospects and clients engaging with athenahealth across online channels such as inbound email activations, retargeting, and more. The team focuses on intent marketing and conversational email strategies via ABM platforms like 6Sense, along with A/B testing and personalization campaigns aligned with business goals. As a Manager, Campaign Operations, you will expand on these responsibilities to ensure seamless campaign operations and continuous improvement in marketing effectiveness.

• *Key