Conversion Rate Optimisation Specialist / Manager

Role: Conversion Rate Optimisation Specialist / Manager

Location: Noida

Type: Full-time

Job Description

We are looking for a Conversion Rate Optimisation Specialist / Manager to improve the performance of our websites, landing pages, product pages, checkout flows, and customer funnels across multiple brands.

The role is focused on one clear outcome:

Increase revenue from existing traffic by improving conversion rate, AOV, CAC, ROAS, and revenue per visitor.

You will work closely with marketing, product, design, performance ads, content, tech, and CRM teams to identify funnel leakages, run experiments, improve landing pages, and build scalable CRO systems.

Key Responsibilities

Audit website, landing page, product page, checkout, and lead generation funnels.

Identify conversion leakages across traffic sources, campaigns, devices, and customer segments.

Improve landing page structure, copy, CTA placement, trust elements, pricing presentation, and checkout flow.

Run A/B tests and structured CRO experiments.

Analyse funnel data using tools like GA4, Meta Ads, Google Ads, heatmaps, session recordings, and CRM data.

Improve key metrics like conversion rate, revenue per visitor, AOV, CAC, ROAS, and lead-to-sale rate.

Work with designers and developers to implement CRO changes.

Build landing page templates for paid ads, organic traffic, content funnels, and product campaigns.

Improve cart abandonment, payment failure, WhatsApp follow-up, and post-purchase upsell flows.

Create weekly CRO reports with insights, test results, and next actions.

Collaborate with performance marketing team to ensure ad messaging matches landing page messaging.

Improve trust signals such as testimonials, reviews, FAQs, guarantees, sample reports, and social proof.

Prioritise experiments based on revenue impact, ease of execution, and data confidence.

Requirements

2–5 years of experience in CRO, growth marketing, performance marketing, product marketing, or website optimisation.

Strong understanding of conversion funnels, landing pages, checkout flows, and customer psychology.

Experience with e-commerce, D2C, digital products, content funnels, or lead generation funnels.

Ability to read data and convert insights into practical business actions.

Good understanding of A/B testing, funnel analytics, heatmaps, and user behaviour.

Strong copywriting sense for headlines, CTAs, offers, FAQs, and page structure.

Familiarity with tools like:

Google Analytics 4

Google Tag Manager

Meta Ads Manager

Shopify / WooCommerce / WordPress

Hotjar / Microsoft Clarity

WebEngage / MoEngage / Klaviyo / Mailchimp / WhatsApp CRM

Google Optimize alternatives / VWO / Optimizely, if applicable

Strong communication skills and ability to work with cross-functional teams.

Bias for action, fast testing, and measurable business outcomes.

Good To Have

Experience with Indian consumer brands.

Experience in astrology, spirituality, wellness, e-commerce, education, content, or digital product businesses.

Understanding of WhatsApp funnels, COD/prepaid flows, UPI checkout, and Indian payment behaviour.

Experience improving ROAS and reducing CAC.

Basic understanding of UI/UX and mobile-first design.

Experience creating landing pages using no-code tools, Shopify builders, WordPress, Elementor, Webflow, or similar platforms.

Key Metrics You Will Own

Website conversion rate

Landing page CTA click rate

Add-to-cart rate

Checkout completion rate

Lead-to-sale conversion rate

Revenue per visitor

Average order value

Cart abandonment rate

CAC

ROAS

Repeat purchase / upsell conversion

Ideal Candidate

The ideal candidate is not just a designer or analyst. We need someone who thinks like a growth operator.

You should be comfortable asking:

Why are users dropping here?

Is the offer clear enough?

Is the page building trust?

Is the CTA strong?

Is checkout too complicated?

Are we losing revenue because of weak follow-up?

Which test can create the highest business impact this week?

Email - ak@astroarunpandit.org