Role Overview

The Social Media Assistant Manager will be responsible for planning, managing, and executing the organization’s digital presence across social media platforms along with supporting content development for blogs, articles, and other communication materials. The role involves content strategy, social media execution, audience engagement, campaign management, and coordination with creative and program teams. The position requires strong writing skills, digital awareness, and ability to translate organizational initiatives into impactful communication.

Key Responsibilities

1*. Social Media Strategy & Planning*

• Ensure developing and executing social media strategies across platforms such as LinkedIn, Instagram, Facebook, and X (Twitter).
• Plan monthly content calendars aligned with organizational programs and initiatives.
• Identify trending topics, hashtags, and formats to improve engagement and visibility.
• Support campaign planning for events, announcements, and government-related initiatives.

2. Content Creation (Social Media + Articles/Blogs)

• Write engaging captions, post copies, and messaging for all social media platforms.
• Create long-form content including blogs, articles, newsletters, and thought leadership pieces aligned with organizational themes.
• Ensure conversion of program updates, reports, and initiatives into simplified and impactful content for public communication.
• Ensure coordination with creative team for visual alignment of written content.
• Ensure consistency in tone, grammar, and branding across all communication channels.

3*. Content Publishing & Coordination*

• Ensure coordination with design team for social media creatives, infographics, reels, and video content.
• Ensure timely scheduling and publishing of all posts across platforms.
• Manage content workflows from ideation to final publishing.
• Ensure cross-platform content repurposing (blog → social post → infographic).

4. Engagement & Community Management

• Ensure monitoring of social media platforms for comments, messages, and engagement.
• Ensure responses to queries and maintain active community interaction.
• Track audience sentiment and share insights for content improvement.
• Support online reputation management and brand communication.

5. Campaign Execution & Analytics

• Ensure execution of digital campaigns for organizational programs, events, and initiatives.
• Ensure coordination with internal teams for campaign content and execution timelines.
• Track performance metrics such as reach, impressions, engagement, and growth.
• Prepare weekly/monthly performance reports and insights for management.

Required Skills & Competencies

• Strong writing skills (social media content, blogs, articles, reports).
• Good understanding of social media platforms and content trends.
• Basic knowledge of Canva or design tools preferred.
• Ability to simplify complex topics into readable content.
• Strong coordination, multitasking, and time management skills.
• Attention to detail and consistency in writing.

Qualifications

• Graduate in Mass Communication, Journalism, English, Marketing, or related field.
• Certification in Digital Marketing or Content Writing preferred.

Preferred Experience

• Minimum 2 years of experience in social media management, content writing, blogging, or digital marketing.
• Experience in writing blogs, articles, or managing brand communication preferred.
• Exposure to startup, media, consulting, or development sector communication is an advantage.

Pay: ₹21,000.00 - ₹25,000.00 per month

Benefits

• Cell phone reimbursement
• Health insurance

Work Location: In person