Role Overview
Aspyra Hr Services is hiring a mid-level Marketing Campaign Analytics - (A/B Testing). This is a full-time role in IN. posted 4 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Role: Marketing Campaign Analytics
Location: Bengaluru | Gurugram | Delhi NCR
Experience: 36 Years
Employment Type: Full-Time
Mandatory Skills
- SQL
- Python
- Marketing Campaign Analytics
- A/B Testing & Experimentation
- Customer Segmentation
Role Overview
We are seeking a Data Analyst with experience in Marketing Analytics to drive campaign measurement, customer insights, audience segmentation, and marketing performance optimization. The ideal candidate will work closely with Marketing, Product, and Business teams to evaluate campaign effectiveness and generate actionable recommendations.
Key Responsibilities
- Analyze marketing campaign performance across digital and offline channels.
- Measure campaign effectiveness using ROI, ROAS, conversion, retention, and engagement metrics.
- Design, execute, and evaluate A/B tests and experimentation frameworks.
- Develop customer segmentation models to improve targeting and personalization.
- Create dashboards and reports using SQL and BI tools.
- Perform customer behavior analysis, funnel analysis, and cohort analysis.
- Identify growth opportunities through data-driven insights.
- Partner with marketing stakeholders to optimize acquisition and retention strategies.
- Track and monitor campaign KPIs and business outcomes.
- Present analytical findings to business and marketing teams.
Required Skills
- Strong SQL expertise
- Python for analytics and data manipulation
- Marketing Campaign Analytics
- A/B Testing and Statistical Analysis
- Customer Segmentation
- ROI & Marketing Performance Measurement
- Data Visualization (Power BI/Tableau)
- Advanced Excel
- Stakeholder Management
Preferred Experience
- Digital Marketing Analytics
- Customer Lifetime Value (CLV)
- Attribution Modeling
- Funnel Analytics
- Cohort Analysis
- Retention Analytics
- CRM Analytics
- Marketing Automation Platforms
Frequently Asked Questions
How do I apply for the Marketing Campaign Analytics - (A/B Testing) position at Aspyra Hr Services?
Use the Apply button above to submit your application directly to Aspyra Hr Services. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Marketing Campaign Analytics - (A/B Testing) position at Aspyra Hr Services located?
This position is based in IN. Aspyra Hr Services has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Marketing Campaign Analytics - (A/B Testing) at Aspyra Hr Services earn?
Aspyra Hr Services has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Marketing Campaign Analytics - (A/B Testing) role at Aspyra Hr Services posted?
This role was posted on June 4, 2026 (4 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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