Manager, Digital Marketing & Web

Manager, Digital Marketing & Web

Revenue Development | Location: Remote (Within Canada)

The Role:

The Manager, Digital Marketing & Web will lead digital execution, website optimization, analytics, and channel performance to support Arthritis Society Canada’s digital impact, working closely with the Director, Brand Marketing & Digital Fundraising and the nationwide Marketing & Communications. This is a terrific opportunity for a Digital Marketing professional to blend digital expertise with creative strategy in a collaborative environment. By serving as our internal authority on web and digital marketing performance, you’ll help deliver cohesive, best-in-class digital experiences that deeply engage our audience.

What We Do:

Arthritis Society Canada is on a mission to fight the fire of arthritis with the fire of research, innovation, advocacy and information and support. That’s because arthritis robs six million Canadians of their mobility, mental and physical well-being, and in some cases, their livelihood. It is Canada’s most common chronic condition, and there is no cure.

Why Join Us:

A career with us is more than just a job. It’s an opportunity to use your talents to push back against the devastation of arthritis. Fighting the fire of arthritis gives meaning to our work, incites collective action and drives us to excellence in all we do.

Our bold and ambitious strategic plan, Accelerating Impact, is propelling our work to create transformational change. We are a united, transformative and impactful culture, and we will empower you to be successful in your role and build your career. We are honored to be 3-time Canada’s Most Admired™ Corporate Cultures award winners, and proud to be accredited under Imagine Canada’s Standards Program.

Our Revenue Development team:

Our revenue development team is made up of talented fundraising professionals across Canada, in the areas of major giving, planned giving, events and annual giving, who work closely with our community of generous loyal donors to turn shared visions, passions and interests into meaningful impact in fighting the fire of arthritis. We are a nationwide charity with local impact, and the donations from these individuals makes a difference for people living with arthritis in every province.

As part of our Revenue Development team, Marketing & Communications is made up of creative professionals with subject-matter expertise in disciplines including corporate communications, media relations, digital engagement, social media, graphic design and writing. They showcase and increase awareness of our critical cause and the incredible work we do, tell impactful stories and ensure arthritis is positioned as a top 5 health concern.

Key Accountabilities:

Digital Marketing (50%)

• Manage the execution of email marketing campaigns, including development, testing, measurement and reporting, while collaborating with the Manager, Digital Fundraising and other stakeholders to ensure a cohesive organizational email calendar and audience experience.
• Coordinate the creation, management and execution of paid social, search and display advertising campaigns to support cross-functional team objectives and organizational awareness.
• Plan, implement and manage digital lead generation campaigns across email, paid social, search and display to drive database growth.
• Manage web development and content edits via the CMS while monitoring website user experience UX to identify opportunities to improve digital journeys and optimize for conversion.

Digital Engagement (35%)

• Partner with internal stakeholders to execute digital assets seamlessly, on strategy, on budget and on time.
• Continually improve audience engagement and conversion strategies, including search engine optimization (SEO), website traffic, and call-to-action (CTA) engagement.
• Develop, manage, maintain, and analyze digital marketing strategies and plans, such as Google AdWords, retargeting, and social media advertising.
• Identify and initiate opportunities to optimize efforts and outcomes in programs and campaigns.

Administration & Reporting (15%)

• In collaboration with the Director, manage the expense budget to deliver the program on budget.
• Prepare internal brief and campaign analyses with internal stakeholders.
• Coordinate and participate in regular status meetings with strategic partners and suppliers to ensure deliverables stay on schedule, identify potential performance issues and gaps in service.
• Serve as the in-house expert for WordPress.

Qualifications, Experience & Skills:

• A university degree or college diploma in marketing, bu