QA Analyst – B2B Lead Generation (Business Continuity Process)

We are looking for a detail-oriented QA Analyst to support our B2B lead generation operations, specifically within the Business Continuity Process / Ready-to-Send (RTS) process. This role is critical in ensuring campaign accuracy, data relevance, and overall delivery quality before leads are shared with clients.

Key Responsibilities

• Review and validate campaign launch specifications, including targeting criteria, filters, and segmentation rules
• Apply and verify suppression lists to ensure compliance and avoid duplication or exclusions
• Extract and curate the most relevant and high-quality data for new campaigns
• Coordinate with internal teams to prepare data sets for QA validation
• Ensure all campaign data meets internal quality standards before submission to the QA team
• Collaborate with QA team to resolve discrepancies and improve data accuracy
• Maintain documentation of processes, checks, and quality benchmarks
• Identify opportunities to enhance efficiency and accuracy within the RTS process

Required Skills & Qualifications

• Strong attention to detail and analytical mindset
• Experience in B2B lead generation, data operations, or campaign management is preferred
• Proficiency in Excel/Google Sheets (filters, lookups, data validation, etc.)
• Understanding of data quality, suppression logic, and segmentation
• Ability to manage multiple campaigns and deadlines simultaneously
• Strong communication and coordination skills

What We Offer

• Opportunity to work in a fast-growing B2B marketing environment
• Exposure to global campaigns and clients
• Collaborative and learning-driven work culture
• Career growth opportunities in data and campaign operations