As an Assistant Manager in Brand & Marketing at this company, you will play a crucial role in enhancing the company's brand presence and driving marketing strategies to engage customers and support business growth. You will need to be a strategic thinker with strong execution skills and experience in leading integrated marketing campaigns across various channels. Key Responsibilities: - Define and strengthen brand positioning, values, messaging, and tone of voice. - Develop and execute long-term brand strategy to enhance visibility and brand equity. - Ensure brand consistency across all internal and external communication touchpoints. - Build and execute integrated marketing plans across digital, social, offline, PR, and events. - Lead campaign planning for product launches, brand initiatives, and growth programs. - Manage annual and quarterly marketing calendars aligned with business goals. - Oversee digital marketing efforts including social media, content marketing, SEO/SEM, and performance campaigns. - Drive engagement, followers, and brand reach through impactful digital storytelling. - Lead brand communication across various channels such as websites, social media, email, brochures, ads, and corporate presentations. - Conceptualize and execute 360 brand campaigns including digital, on-ground, and print. - Conduct competitive analysis, consumer insights research, and market trend studies. - Manage relationships with creative agencies, digital partners, PR agencies, production teams, and other vendors. - Lead, mentor, and guide a team of marketers, designers, and content creators. Qualifications Required: Must-Have: - Prior experience in Hospital Sector for complete Marketing activities. - 6-10 years of experience in brand management, marketing, or integrated communications. - Proven experience leading brand campaigns and digital marketing initiatives. - Strong understanding of brand strategy, customer insights, and content storytelling. - Excellent communication, creative thinking, and project management skills. - Experience managing agencies and leading cross-functional teams. Good-to-Have: - Experience in digital-first brands, consumer industries, tech, D2C, or B2B sectors. - Ability to analyze data and insights to drive decisions. - Knowledge of performance marketing, social media analytics, and branding tools. - Exposure to event marketing, influencer marketing, or PR. In this role, you will be expected to bring your expertise in brand and marketing to drive the company's growth and market presence effectively. Your experience in the hospital sector and strong leadership skills will be valuable assets in executing successful brand campaigns and marketing strategies. As an Assistant Manager in Brand & Marketing at this company, you will play a crucial role in enhancing the company's brand presence and driving marketing strategies to engage customers and support business growth. You will need to be a strategic thinker with strong execution skills and experience in leading integrated marketing campaigns across various channels. Key Responsibilities: - Define and strengthen brand positioning, values, messaging, and tone of voice. - Develop and execute long-term brand strategy to enhance visibility and brand equity. - Ensure brand consistency across all internal and external communication touchpoints. - Build and execute integrated marketing plans across digital, social, offline, PR, and events. - Lead campaign planning for product launches, brand initiatives, and growth programs. - Manage annual and quarterly marketing calendars aligned with business goals. - Oversee digital marketing efforts including social media, content marketing, SEO/SEM, and performance campaigns. - Drive engagement, followers, and brand reach through impactful digital storytelling. - Lead brand communication across various channels such as websites, social media, email, brochures, ads, and corporate presentations. - Conceptualize and execute 360 brand campaigns including digital, on-ground, and print. - Conduct competitive analysis, consumer insights research, and market trend studies. - Manage relationships with creative agencies, digital partners, PR agencies, production teams, and other vendors. - Lead, mentor, and guide a team of marketers, designers, and content creators. Qualifications Required: Must-Have: - Prior experience in Hospital Sector for complete Marketing activities. - 6-10 years of experience in brand management, marketing, or integrated communications. - Proven experience leading brand campaigns and digital marketing initiatives. - Strong understanding of brand strategy, customer insights, and content storytelling. - Excellent communication, creative thinking, and project management skills. - Experience managing agencies and leading cross-functional teams. Good-to-Have: - Experience in digital-first brands, consumer industries, tech, D2C, or B2B sectors. - Ability to analyze data and insights to drive d