Retention Manager

Own app engagement and retention for one of India's fastest-growing consumer apps used by millions of devotees daily.

Job Title: Retention Manager

Function : CRM / Product Engagement

Location : Bengaluru

Role Type : Full-time

About AppsForBharat

AppsForBharat is a Series C–funded faith-tech company building AI-first consumer experiences for millions of devotees across India and the world. Backed by leading investors such a s Peak XV Partners (formerly Sequoia Capital), Elevation Capital, Fundamentum, Susquehanna Asia VC, and BEENEXT , we are one of India's fastest-growing consumer-tech companies.Our flagship product , Sri Mand ir, launched in November 2020, is the world's largest app for Hindu devotees. It enables millions to participate in rituals, access divine teachings, plan pilgrimages, and engage with a vibrant devotional community. As we continue to scale toward serving hundreds of millions of users, user engagement and retention sit at the core of our product strategy.

Role Overview

As t he App Engagement / Retention Mana ger, you will own product-led engagement and retention for Sri Mandir. Your mission is to improve app stickiness, drive feature adoption, and increase daily and weekly usage by shaping intuitive user journeys and habit-forming experiences.This is a highly cross-functional role that works closely wi th Product, UX/UI Design, Analytics, and CRM te ams to translate user insights into scalable engagement loops and long-term retention strategies.

Key Responsibilities

Strategy & Product Influence

• Own the engagement roadmap focused on improving core stickiness metrics such as DAU/MAU, session frequency, and feature adoption.
• Partner closely with Product and UX/UI teams to conceptualise and influence new features, design loops, and experience enhancements that drive habitual usage.
• Diagnose user drop-offs by analysing behavioral data and user feedback, and translate insights into actionable product and UX improvements.
• Own the end-to-end new user onboarding strategy, ensuring users reach their primary activation or 'Aha!' moment quickly and consistently.

Lifecycle & Engagement Communication Strategy

• Define the strategic content and segmentation framework for non-monetary, value-led lifecycle communication (e.g., usage nudges, progress cues, feature discovery, and reminders).
• Collaborate with the CRM team by handing off clearly defined engagement strategies, messaging logic, and segmentation for execution and QA.

Analytics & Experimentation

• Own and track key engagement health metrics including DAU/MAU ratio, feature adoption rate, retention curves, and session frequency.
• Design and evaluate A/B experiments focused on improving engagement, activation, and retention, with learnings feeding back into the product road map.

Requirements

• 4–6+ years of experience in Product Management, Growth, Lifecycle, or Engagement roles, with a strong focus on retention and product stickiness in a consumer app.
• Strong product intuition with the ability to influence UX/UI and product roadmap decisions through data and user insight.
• Hands-on experience with product analytics tools such as Amplitude, Mixpanel, Firebase, or similar.
• Advanced understanding of cohort analysis, retention curves, feature adoption metrics, and session-level behavior.
• Ability to convert qualitative user insights into clear, measurable product and engagement requirements.
• Proven experience collaborating cross-functionally with Product, Engineering, UX/UI Design, and CRM teams.

Why Join Us

• Work on a product that impacts the spiritual lives of millions every day
• High ownership role with direct influence on product strategy and user experience
• Opportunity to build engagement systems at massive scale in a fast-growing consumer-tech company
• Collaborative, mission-driven culture with strong product and design leadership

One Team. One Goal. Assisting millions on their digital devotional journeys.

For any questions about the role, please email: [HIDDEN TEXT]