Social Media Manager – Luxury Fashion Brand (Canada-Based)

We are looking for a creative, highly organized, and fashion-forward Social Media Manager to handle the digital presence of a Canada-based luxury clothing brand.This role is ideal for someone who understands luxury branding, fashion aesthetics, storytelling, and social media strategy — not just posting content, but building a strong and elevated brand identity online.ResponsibilitiesGrow the brand’s social media accounts from the ground up with the right luxury branding, positioning, and target audience strategyBuild a strong online presence that aligns with the luxury fashion market and attracts the right demographicManage and grow the brand’s social media platforms (Instagram, TikTok, Pinterest, Facebook, etc.)Plan and execute monthly content calendarsDevelop luxury-focused social media strategies aligned with the brand imageCoordinate content creation including reels, stories, campaigns, and launchesWrite captions and oversee brand tone/voiceWork closely with the creative/design team for content directionSchedule and publish content consistentlyMonitor engagement, DMs, comments, and community interactionTrack analytics, insights, and growth performanceStay updated with luxury fashion trends, social media trends, and competitor activityBrand ReferencesThe visual direction and market positioning are inspired by brands such as:Louis VuittonANNAKIKINour Hammour RequirementsExperience managing social media for fashion, luxury, beauty, or lifestyle brandsStrong understanding of luxury branding and visual storytellingExcellent eye for aesthetics and content curationExperience with Instagram, TikTok, Pinterest, Meta Business Suite, Later, Buffer, or similar toolsKnowledge of short-form video trends and content strategyStrong communication and organizational skillsAbility to work independently and meet deadlinesGraphic design/video editing skills are a plusPreferred QualificationsExperience working with luxury or high-end brandsUnderstanding of fashion campaigns, launches, and influencer collaborationsFamiliarity with Shopify and e-commerce brands is an advantage