About Dar-us-Salaam Dar-us-Salaam is a multi-faceted 501-c(3) nonprofit Islamic organization located in College Park, Maryland. Operating on the basis of the Qur’an and Sunnah, Dar-us-Salaam’s focus is developing a community which puts Islam into practice across every area of life, particularly in education and social service. Starting in 1995 with its foundational education project Al-Huda School, a preK-12 full time Islamic School with over 600 students, over the last three decades Dar-us-Salaam has grown into a visionary, forward thinking community with over 30 departments and projects spanning social services, spiritual and mental wellness counseling, youth work, research and publishing, business ventures and much more.

With a budget close to $10 million annually and over 100 full and part time staff, Dar-us-Salaam is one of the most active Islamic communities on the east coast USA.

Summary Dar-us-Salaam’s Strategic Communications Department is much more than a “marketing” department. Rather than simply making flashy graphics and catchy headlines, the Strategic Communications Department’s goal is to connect the hearts and minds of Muslims to the Dar-us-Salaam vision using digital, print, and in-person channels. The Director of Strategic Communications is a “creative-type” by nature, and understands the power of language – written, spoken, graphical, and implied.

Leading a small team consisting of a copywriter, social media specialist, graphic designer, and video production specialist, the Director of Strategic Communications produces inspiration in hearts and minds, inspiration which translates to confidence, optimism, and involvement from Dar-us-Salaam supporters and community members. The Director of Strategic Communications understands that the best ideas come from humility, pure intentions, and constant collaboration, and that the Director’s job is to create an energetic team environment based on these values. The Director of Strategic Communications will oversee and manage the following: Building and leading a Strategic Communications Department based on best practices for marketing and communication from both the for profit and non-profit sectors; this includes developing human capacity, creating and / or improving processes, and collaborating closely with the rest of Dar-us-Salaam to create inter-organizational synergy to move the organization forward.

Developing case for support assets- why should donors continue supporting Dar-us-Salaam or its projects? What impact has Dar-us-Salaam had on the lives of beneficiaries? This includes finding, sourcing, and maintaining data and stories which represent the raw material to develop a case for support assets.

Developing and executing a content calendar for Dar-us-Salaam across all marketing and publicity channels Developing printed, video, and online marketing material for all of Dar-us-Salaam’s projects and initiatives Managing Dar-us-Salaam’s digital presence including websites and social media so more and more people are exposed to Dar-us-Salaam’s mission, and more and more of those people are inspired to join that mission Collecting impact stories from Dar-us-Salaam and the general community and organizing them for efficient retrieval and reuse Engaging with the community in order to learn about impacts and to understand what is important to donors and community members - critical insights which inform inspiration strategies Collecting, producing, and organizing Dar-us-Salaam’s media assets including photos, videos, and animations Coordinating with all departments and projects to align inspiration strategies across the organization Training staff, students, and volunteers as needed so they can be effective, inspiring content creators and digital ambassadors for Dar-us-Salaam Developing regular print and online newsletters and email updates to the community Developing presentations and proposals for special audiences as needed Assisting and supporting the marketing and fundraising initiatives of Dar-us-Salaam and its affiliated projects as needed, including physical like group presentations, tabling at strategic locations, and other in-person marketing. Preference will be given to US citizens with management experience who hold a Bachelor’s or Master’s degree from a recognized university. Legal residents are welcomed to apply.

For immediate consideration, click here to apply for the position.

Expectations

Apply best practices, and then improve on them You are expected to keep abreast of marketing industry trends and best practices across every functional area in your department, determine which of these best practices are worth implementing, and then to put those best practices into our daily operations. Overtime, you will improve on these best practices, all the while maintaining documentation in a StratComm knowledge base which explains the why and how of these best practices. Make everyone