Senior Communications Lead, DACH & CEE

The Community You Will Join:

The Communications team is responsible for telling the Airbnb story around the world. Whether we are briefing press on inspiring travel trends, highlighting unique stories about our hosts, or explaining how travel on our platform benefits local families and communities, we are the voice of Airbnb on a broad range of topics. 

The Difference You will Make:

The Senior Communications Lead, DACH & CEE will lead communications strategy in Germany while providing strategic oversight across the broader DACH region and select Central and Eastern European markets.

Reporting into the EMEA Communications Director, the role will strategically lead the DACH communications team, which is made up of a team of four people, including consumer, corporate comms, and an influencer manager focused on the region. We also have agency partners in Germany, Switzerland and Central & Eastern Europe, and successful management of these agency partners will be key to the role. This role will also be required to collaborate closely with the Country Manager for DACH and CEE 

The core focus of the role is to create industry-leading strategies and campaigns that can deliver against the local business goals and the global comms priorities. This role is for a communicator who has solid experience in delivering campaigns and strategies that will inspire the team and the wider organization, and create a vision for the way that we seek to promote the Airbnb brand and products to a range of audiences. 

The role spans our corporate and policy work, where we face some regulatory challenges, as well as our consumer campaigns where we need to deliver strategies that will drive both brand awareness and positive sentiment. The role demands high level expertise in both consumer and corporate communications, with the adaptability to switch between each area regularly and apply best in class thinking to challenges and opportunities.

The right candidate will already be recognised as a leader in their field at this level, with a proven track record of using a range of comms strategies and disciplines to solve complex and ambiguous problems. They will also have a history of delivering projects across cross-functional teams, taking a strategic leadership role and anticipating challenges. The right candidate will also be expected to demonstrate a working knowledge of how to translate a global brand proposition to a local audience across the DACH markets.   

You must be comfortable working in a global company, delivering counsel and guidance to senior leadership in both Europe and within our HQ teams in the US. The successful candidate will have solid experience of creating internal advocacy among multiple senior audiences, as well as directing and inspiring a team of high performing communications professionals. 

A Typical Day: 

• Create, manage and drive the execution of the overarching communications strategy and plan, continuously aligning with the global and regional business and marketing strate