Job Description
<div class="content-intro"><p></p>
<p><strong>About Agoda</strong></p>
<p>At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. </p>
<p> </p>
<p>Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.</p>
<p> </p>
<p>No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.</p></div><p><u>This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.</u></p>
<p><strong><span data-contrast="auto">The Opportunity:</span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">We are looking for a </span><strong><span data-contrast="auto">Content Strategy & Insights Manager</span></strong><span data-contrast="auto"> to lead how we use data to tell stories that drive partner engagement and commercial outcomes.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">This is not a traditional content creation role. You will work with senior stakeholders across commercial, product, and regional teams to identify what data and insights partners need to hear and shape that into content and product marketing strategy that moves them to act. Whether that means deepening an existing partner's engagement with Agoda or making the case a prospective one, the goal is the same: turn data into a narrative that drives a commercial result.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">You will work closely with analytics and AI/engineering teams to build and ship AI-powered content products — from concept through to execution. This role sits at the intersection of commercial strategy, product marketing, data, and cross-functional collaboration.</span><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">In this Role, you'll get to:</span></strong><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">Strategy & Insights:</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Work with senior stakeholders across commercial, product, and regional teams to identify content needs and translate business priorities into content plans.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Analyze partner performance, market, and competitive data to develop the insights and narratives that shape the team's content output.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Define what story we tell, to which partners, through which channels and why it matters commercially.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Translate partner and market insights into product marketing narratives that drive adoption and engagement across partner segments.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Design and run tests to validate content effectiveness, measure results against commercial outcomes, and iterate strategy accordingly.</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">AI & Tooling:</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Partner with GenAI engineering and analytics teams on AI-powered content products — owning delivery end-to-end from scoping through launch and iteration.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Identify and implement AI-assisted workflows across the content lifecycle from research, drafting, personalization, and distribution.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Evaluate and integrate marketing operations to improve team efficiency and output quality.</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Project Management & Stakeholder Coordination:</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Lead quarterly content planning — scoping initiatives with senior stakeholders, prioritizing requests, allocating team resources, and managing cross-functional dependencies.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Act as a key point of contact between the content team and commercial, analytics, product, and engineering functions.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Manage complex multi-team initiatives where content delivery depends on analytics, product, or engineering inputs shipping on time — tracking milestones, flagging risks, and driving accountability across workstreams.</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">What you'll Need to Succeed:</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Bachelor's degree in a relevant field.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">4–8 years of relevant experience in a strategy consulting firm, product marketing, marketing strategy, or commercial/business analytics role at a tech or platform company.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Strong analytical and problem-solving skills — comfortable working with data, extracting insights, and building a narrative around them.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">A test-and-learn mindset — you default to validate assumptions with data rather than relying on intuition.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Proven project management skills — able to drive initiatives from concept to delivery across multiple teams and competing priorities.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Strong communication and presentation skills, with the ability to convey complex analyses clearly to senior leadership.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Proven track record of cross-functional collaboration and stakeholder management.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Demonstrated ability to build processes and operating frameworks in ambiguous or early-stage environments.</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">It's great if you have:</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Experience with AI/ML tools or direct collaboration with engineering teams on AI-powered products.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Knowledge of SQL, BI tools (Tableau, Looker), or marketing automation platforms.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Experience in product marketing or go-to-market strategy </span><span data-ccp-props="{}"> </span></li>
</ul>
<p> </p>
<p> </p>
<div><span style="color: rgb(255, 255, 255);"><sub>#Bengaluru #SãoPaulo #Delhi #NewYorkCity #Nigeria #London #Hyderabad #Pune #Mumbai #Colombia #Paris #Jakarta #Chennai #SanFrancisco #WashingtonDC #Toronto #Pakistan #LosAngeles #Dallas #Chicago #Kenya #Boston #Shanghai #Egypt #BuenosAires #Manila #Netherlands #Singapore #RiodeJaneiro #Beijing #Atlanta #Sydney #Madrid #Vietnam #SaudiArabia #Peru #Melbourne #Ireland #Russia #Bangladesh #MexicoCity #Philadelphia #Chile #SeattleArea #Noida #Kolkata #Guangdong #UnitedArabEmirates #TelAvivDistrict #Houston #KualaLumpur #BeloHorizonte #SouthKorea #Bangkok #Istanbul #Austin #Curitiba #Warsaw #Campinas #Barcelona #Ukraine #CostaRica #Berlin #Romania #Denver #Johannesburg #Minneapolis #Manchester #Miami #Phoenix #Detroit #Coimbatore #Milan #PortoAlegre #Vancouver #Montreal #Charlotte #SanDiego #Ghana #SaltLakeCity #Raleigh #HongKong #Munich #Prague #Ecuador #TampaBay #Tokyo #Serbia #Lithuania #Taipei #Cracow #Zhejiang #CapeTown #Brasilia #Columbus #Ahmedabad #Indore #Kochi #Gurgaon #Chandigarh #Lucknow #Bhubaneswar #Thiruvananthapuram #Visakhapatnam #Bhopal #JerseyCity #Irving #Denton #Worcester #Arlington #OverlandPark #AuroraDistrict #Baltimore #Tampa #Halethorpe #Dayton #Syracuse #Chonburi #ChiangMai #NakhonRatchasima #KhonKaen #HatYai #Phuket #Surabaya #Tangerang #Birmingham #Casablanca #Rabat #Camp #PetalingJaya #GeorgeTown</sub></span></div>
<p> </p><div class="content-conclusion"><p> </p>
<h4> </h4>
<h4><span class="font-semibold" data-streamdown="strong">Please review our Hiring Process Guidelines before your interview — click <a href="https://careersatagoda.com/interview/"><span style="text-decoration: underline;">here</span> </a>to learn how interviewing at Agoda works.</span></h4>
<p> </p>
<p> </p>
<h3><strong>Discover more about working at Agoda</strong></h3>
<ul>
<li>Agoda Careers <a href="https://careersatagoda.com/">https://careersatagoda.com</a></li>
<li>Facebook <a href="https://www.facebook.com/agodacareers/">https://www.facebook.com/agodacareers/</a></li>
<li>LinkedIn <a href="https://www.linkedin.com/company/agoda">https://www.linkedin.com/company/agoda</a></li>
<li>YouTube <a href="https://www.youtube.com/agodalife">https://www.youtube.com/agodalife</a></li>
</ul>
<p> </p>
<p><strong>Equal Opportunity Employer </strong></p>
<p>At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.</p>
<p>We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our <a href="https://careersatagoda.com/privacy-statement" target="_blank">privacy policy</a>.</p>
<p><strong>Disclaimer</strong></p>
<p>We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.</p></div>
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