Company Description

Advoc Digital is a Toronto-based digital marketing agency helping DTC brands grow through paid media and content strategy, with a focus on wine, beverage, and premium food brands. Our campaigns are data-driven, conversion-focused, and built to scale across Meta, Google, TikTok, and other digital platforms.

We’re looking for an experienced Senior Paid Media Specialist to manage paid media strategy, execution, optimization, and reporting as we continue to grow our DTC client base.

Position Details

Position: Senior Paid Media Specialist

Start Date: Immediate

Salary: $70,000 to $80,000 per year, commensurate with experience

Employment: Full-time

Work Model: Hybrid, 3 days in office

Schedule: Monday to Friday, 9:00 AM to 5:00 PM

Location: #2000 - 2 Sheppard Ave E, North York, ON M2N 5Y7

Application Timeline: Applications will be reviewed on a rolling basis. Qualified candidates can expect to hear from us within approximately 5 business days, with interviews typically scheduled within 2 weeks of application.

Role Description

As Senior Paid Media Specialist, you’ll own the day-to-day performance of paid media campaigns for assigned DTC e-commerce clients. You’ll report to the Head of Operations and work closely with account and creative teams to ensure campaigns are strategically aligned, properly executed, and continuously improved.

This is a senior, hands-on role for someone who is analytical, detail-oriented, proactive, and comfortable working independently in a growing agency environment.

Key Responsibilities

• Plan, launch, manage, and optimize campaigns across Meta, Google, TikTok, and other relevant paid media platforms
• Monitor campaign performance, budgets, pacing, and KPIs to identify opportunities for improvement
• Develop creative testing strategies, including hooks, messaging angles, formats, and frameworks for evaluating ad performance
• Conduct audience research, keyword research, segmentation, A/B testing, and funnel analysis
• Set up and maintain tracking infrastructure, including UTMs, GA4, Meta Pixel, CAPI, and platform-specific conversion tracking
• Troubleshoot ad delivery issues, tracking discrepancies, attribution gaps, and platform compliance concerns
• Prepare weekly performance updates, campaign recaps, and analytics reports for internal and client-facing use
• Communicate campaign insights, performance trends, and optimization recommendations clearly to internal teams and clients
• Stay current on paid social, e-commerce marketing, platform changes, AI tools, and performance marketing best practices
• Contribute to Advoc’s paid media systems, testing frameworks, documentation, and overall practice development

Required Qualifications

• 5+ years of hands-on paid media experience, preferably with DTC or e-commerce brands
• Previous agency experience is required
• Deep expertise in Meta Ads, with a proven track record running conversion-focused campaigns for e-commerce clients
• Strong working knowledge of Google Ads, including Search, Shopping, and Performance Max
• Solid understanding of e-commerce tracking and attribution, including GA4, UTMs, Meta Pixel, CAPI, and conversion optimization
• Strong creative strategy skills and ability to identify what makes ads convert
• Excellent analytical, problem-solving, written, and verbal communication skills
• Comfortable presenting campaign performance to clients and answering questions professionally
• Highly organized, detail-oriented, and able to manage multiple client accounts independently

Preferred Qualifications

• Experience with TikTok Ads and other emerging social platforms
• Experience working with wine, beverage, food, or other premium DTC brands
• Familiarity with Klaviyo, Commerce7, Shopify, server-side GTM implementations, or advanced tracking setups
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field

What We Offer

• Competitive salary of $70,000 to $85,000, based on experience
• Comprehensive benefits package
• Hybrid work environment with 3 days in office and flexibility for remote work
• Annual agency-wide holiday shutdown between Christmas and New Year’s
• Direct access to senior leadership and the opportunity to help shape Advoc’s paid media practice
• Work with premium food and beverage brands, primarily wineries and craft beverage companies
• Collaborative team environment where your expertise shapes how we operate
• Professional development and growth opportunities as the agency grows

Advoc Digital is an equal opportunity employer and is committed to creating an inclusive, respectful workplace for all employees.