Digital Marketing Strategist & Content Writer

As a Digital Marketing Strategist (Content-Focused) at Advantal Technologies Ltd. in Indore, your role will involve leading and executing digital marketing initiatives for the IT services portfolio. You will be responsible for developing data-driven marketing strategies, creating compelling content, and enhancing brand visibility, lead generation, and business growth across digital channels.

Key Responsibilities:

• Develop and implement digital marketing strategies to enhance brand visibility and generate leads.
• Manage SEO, SEM, PPC, email marketing, content marketing, and social media channels effectively.
• Create and oversee technical and marketing content such as website content, blogs, case studies, ad copies, and social media posts.
• Translate technical IT solutions into clear, engaging, and SEO-friendly content.
• Plan and execute paid ad campaigns on platforms like Google, LinkedIn, and Meta.
• Conduct keyword research, SEO optimization, and competitor analysis.
• Optimize website content, landing pages, and conversions.
• Monitor campaign performance, analyze data, and provide actionable insights.
• Collaborate with designers, developers, and internal teams to ensure consistent branding.

Qualifications Required:

• Bachelors/Masters degree in Marketing, IT, Computer Science, or a related field.
• 3+ years of experience in digital marketing, preferably in an IT/tech environment.
• Strong expertise in SEO, Google Ads, Analytics, and social media marketing.
• Proven experience in technical content writing for the IT/software domain.
• Hands-on experience with tools like Semrush, Zoho, Mailchimp, etc.
• Ability to manage multiple projects with strong communication skills.
• Digital marketing certifications are a plus.

If you are passionate about digital marketing and possess the required qualifications and experience, we encourage you to share your updated resume at hidden_email a Digital Marketing Strategist (Content-Focused) at Advantal Technologies Ltd. in Indore, your role will involve leading and executing digital marketing initiatives for the IT services portfolio. You will be responsible for developing data-driven marketing strategies, creating compelling content, and enhancing brand visibility, lead generation, and business growth across digital channels.

Key Responsibilities:

• Develop and implement digital marketing strategies to enhance brand visibility and generate leads.
• Manage SEO, SEM, PPC, email marketing, content marketing, and social media channels effectively.
• Create and oversee technical and marketing content such as website content, blogs, case studies, ad copies, and social media posts.
• Translate technical IT solutions into clear, engaging, and SEO-friendly content.
• Plan and execute paid ad campaigns on platforms like Google, LinkedIn, and Meta.
• Conduct keyword research, SEO optimization, and competitor analysis.
• Optimize website content, landing pages, and conversions.
• Monitor campaign performance, analyze data, and provide actionable insights.
• Collaborate with designers, developers, and internal teams to ensure consistent branding.

Qualifications Required:

• Bachelors/Masters degree in Marketing, IT, Computer Science, or a related field.
• 3+ years of experience in digital marketing, preferably in an IT/tech environment.
• Strong expertise in SEO, Google Ads, Analytics, and social media marketing.
• Proven experience in technical content writing for the IT/software domain.
• Hands-on experience with tools like Semrush, Zoho, Mailchimp, etc.
• Ability to manage multiple projects with strong communication skills.
• Digital marketing certifications are a plus.

If you are passionate about digital marketing and possess the required qualifications and experience, we encourage you to share your updated resume at hidden_email or contact hidden_mobile to be a part of our journey to digital excellence.