Director, HCP Marketing

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Princeton, New Jersey, United States; San Diego, California, United States; San Francisco, California, United StatesPosted Today

Job Description

<div class="content-intro"><p></p> <div data-ogsc="black"><span data-ogsc="" data-ogsb="yellow"><strong data-ogsc="" data-olk-copy-source="MessageBody">About Acadia Pharmaceuticals</strong></span></div> <div data-ogsc="black"> </div> <div data-ogsc="black"><span data-ogsc="" data-ogsb="yellow">Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference.</span></div></div><p style="text-align: center;"><strong>Please note that this position is based in either San Diego, CA, Princeton, NJ or San Francisco, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.</strong></p> <p><strong><u>Position Summary</u></strong></p> <p></p> <div> <p>The Director, HCP Marketing leads the strategy and execution of healthcare provider–focused marketing to drive brand performance and commercialization. This role owns HCP brand strategy, messaging, and integrated multi-channel plans across field sales, peer-to-peer, digital, and non-personal channels. They translate clinical data, market insights, and competitive intelligence into actionable strategies, while partnering closely with Medical Affairs, Sales, Market Access, and Consumer Marketing to ensure strong alignment and field impact. The role also leads KOL engagement, advisory boards, congress strategy, and agency management, while overseeing HCP media, measuring performance, and managing budget. Operating as both a strategic leader and hands-on contributor, this person drives brand planning, ensures compliant execution (MLR), and continuously optimizes programs to meet business goals in a complex, fast-paced environment.</p> </div> <p><strong><u>Primary Responsibilities</u></strong></p> <ul> <li> <div>Functions as both a strategic leader and hands-on contributor within the HCP marketing/brand team</div> </li> <li> <div>Drives cross-functional brand planning and aligns stakeholders across Commercial, Medical, and Market Access</div> </li> <li> <div>Translates clinical data, market research, and competitive insights into actionable commercial strategy</div> </li> <li> <div>Leads peer-to-peer marketing strategy and execution</div> </li> <li> <div>Partners with Sales, Training, and Market Access to optimize promotional materials and field effectiveness</div> </li> <li> <div>Owns KOL strategy, builds external relationships, and leads advisory board execution in partnership with Medical</div> </li> <li> <div>Oversees congress strategy, exhibits, and key marketing-led external engagements</div> </li> <li> <div>Leads HCP media and digital strategy, continuously measuring performance and optimizing impact; manages agencies and HCP marketing budget while ensuring MLR compliance</div> </li> <li> <div>Leads the brand strategy and message evolution as well as the development of promotional materials to execute brand strategy across channels including Community based sales team, LTC sales, and non-personal promotion</div> </li> <li>Other duties as assigned.</li> </ul> <p><strong><u>Education/Experience/Skills</u></strong></p> <ul> <li>Bachelor’s degree in marketing, health care, business administration or related or an equivalent combination of relevant education and experience may be considered.   MBA with emphasis in Marketing, Brand Management, Healthcare marketing or Market Research strongly preferred.  A minimum of 10 years marketing, with at least 8 years of progressively responsible experience and advancement within pharmaceutical or biotech industry.  A minimum of 2 years in a leadership role required.  Neurology therapeutic experience preferred but not required.</li> <li>Strong Biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise.</li> <li>Experience interfacing with medical affairs.</li> <li>Ability to work successfully in a dynamic, fast paced, team-oriented environment.</li> <li>Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.</li> <li>Proficiency at creating and communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals.</li> <li>Ability to travel up to 40% of time.</li> </ul> <p><strong><u>Physical Requirements</u></strong></p> <p><span class="TextRun SCXW212622048 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW212622048 BCX8">This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and </span><span class="NormalTextRun SCXW212622048 BCX8">maintain</span><span class="NormalTextRun SCXW212622048 BCX8"> visual, verbal, and auditory communication in a standard office </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW212622048 BCX8">environment and</span><span class="NormalTextRun SCXW212622048 BCX8"> while working independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds.  This position requires the ability to travel independently overnight and/or work after hours as required by travel schedules or business needs.</span></span><span class="EOP SCXW212622048 BCX8" data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":0,"335559740":240}"> </span></p> <p><span style="color: rgb(236, 240, 241);">#LI-HYBRID #LI-CT1</span></p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span style="font-size: 16px;">In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location. </span></p></div><div class="title">Salary Range</div><div class="pay-range"><span>$198,600</span><span class="divider">—</span><span>$248,200 USD</span></div></div></div><div class="content-conclusion"><p><strong><span data-contrast="none">What we offer US-based Employees:</span></strong> </p> <ul> <li>Competitive base, bonus, new hire and ongoing equity packages</li> <li>Medical, dental, and vision insurance</li> <li>Employer-paid life, disability, business travel and EAP coverage</li> <li>401(k) Plan with a fully vested company match 1:1 up to 5%</li> <li>Employee Stock Purchase Plan with a 2-year purchase price lock-in</li> <li>15+ vacation days</li> <li>13 -15 paid holidays, including office closure between December 24th and January 1st</li> <li>10 days of paid sick time</li> <li>Paid parental leave benefit</li> <li>Tuition assistance</li> </ul> <p><strong>EEO Statement (US-based Employees): </strong>Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn’t exactly what we describe here.</p> <p>It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.</p> <p>As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our <a href="https://app.smartsheet.com/b/form/43db301ada19415fa7ab365633993f33" target="_blank">Reasonable Accommodation Request Form</a> or contact us at <a href="mailto:talentacquisition@acadia-pharm.com" target="_blank">talentacquisition@acadia-pharm.com</a> or <a>858-261-2923</a>.</p> <p>Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.</p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 4">California Applicants: </span></span></strong><span data-contrast="none"><span data-ccp-parastyle="heading 4">Please see </span></span><a href="https://acadia.com/en-us/legal-policies/privacy#18"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">Additional Information for California Residents</span></span></a><span data-contrast="none"><span data-ccp-parastyle="heading 4"> within our Privacy Policy.</span></span><span data-ccp-props="{"134233117":true,"134233118":true,"335559685":0,"335559991":0}"> </span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 4">Canadian Applicants: </span></span></strong><span data-contrast="none"><span data-ccp-parastyle="heading 4">Please </span></span><span data-contrast="auto"><span data-ccp-parastyle="heading 4">see</span></span> <a href="https://acadia.com/en-gb/legal-policies/privacy#17"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">Additional Information for Canadian Residents</span></span></a><span data-contrast="none"><span data-ccp-parastyle="heading 4"> with</span></span><span data-contrast="auto"><span data-ccp-parastyle="heading 4">in</span></span><span data-contrast="none"><span data-ccp-parastyle="heading 4"> our Privacy Policy.</span></span><span data-ccp-props="{"134233117":true,"134233118":true,"335559685":0,"335559991":0}"> </span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 4">Applicants in the European Economic Area, Switzerland, the United Kingdom, and Serbia: </span></span></strong><span data-contrast="none"><span data-ccp-parastyle="heading 4">Please see <a href="https://acadia.com/en-gb/legal-policies/privacy#16">Additional Information for Individuals in the European Economic Area, Switzerland, the United Kingdom, and Serbia</a> </span></span><span data-contrast="none"><span data-ccp-parastyle="heading 4">within our Privacy Policy.</span></span><span data-ccp-props="{"134233117":true,"134233118":true,"335559685":0,"335559991":0}"> </span></p> <p><strong>Notice to Search Firms/Third-Party Recruitment Agencies (Recruiters): </strong>The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. (“Acadia”). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in the absence of an executed search agreement will not obligate Acadia in any way with respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.</p></div>