PPC & SEO Specialist (Digital Marketing Manager)

Job Title: PPC & SEO Specialist (Digital Marketing Manager)

Work Mode: Hybrid

Experience Required: 2–4 Years

Job Overview:

We are looking for a data-driven and result-oriented PPC & SEO Specialist to join our team at Aaban Solutions. In this role, you will be responsible for managing and optimising paid advertising campaigns as well as improving organic search performance. The ideal candidate should have hands-on experience in both PPC and SEO, with a strong analytical mindset and a passion for digital marketing.

Key Responsibilities:

Plan, execute, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.

Conduct keyword research for both paid and organic search strategies.

Optimise campaigns to improve CTR, CPC, CPA, and overall ROI.

Perform on-page and off-page SEO activities to improve website rankings.

Monitor, analyse, and report performance using tools like Google Analytics and Search Console.

Create and optimise ad copies, landing pages, and SEO content.

Perform A/B testing to improve campaign and website performance.

Identify negative keywords and optimise audience targeting.

Track competitors’ strategies for both PPC and SEO.

Ensure proper tracking implementation using Google Tag Manager and other tools.

Collaborate with content, design, and development teams for integrated marketing efforts.

Required Skills & Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.

2–4 years of experience in PPC, SEO, or digital marketing.

Strong knowledge of Google Ads, Meta Ads, and basic SEO practices.

Experience with tools like Google Analytics, Google Tag Manager, and Search Console.

Understanding of keyword research, link building, and on-page optimisation.

Hands-on experience in campaign optimisation and performance tracking.

Basic knowledge of HTML, meta tags, and website structure.

Strong analytical and problem-solving skills.

Good communication and reporting skills.

Preferred Qualifications

Google Ads Certification or SEO-related certifications.

Experience with tools like SEMrush, Ahrefs, or Moz.

Knowledge of eCommerce or lead generation campaigns.

Familiarity with content marketing and conversion optimisation.

How to Apply

• Interested candidates can send their resumes to: hr@aabansolutions.com or 7889536319