Senior Manager, Loyalty Partnerships

Job Description What is the opportunity? Avion Rewards is an award-winning, internationally recognized loyalty and consumer engagement platform that provides Canadians with the flexibility to shop, save, earn, and redeem for everyday merchandise, aspirational rewards and experiences. Our program is strengthened by RBC’s partnership ecosystem, which includes leading brands (many with their own proprietary loyalty programs), providing Avion members with greater flexibility and countless ways to earn and redeem, and creating unique opportunities for strategic partners to extend their reach and the value they provide to Canadians. Avion’s Everyday Rewards, Loyalty Partnerships Team is responsible for identifying, securing, and fostering deep relationships with partners that are mutually beneficial to the enterprise, our clients, and our partners. These high-value strategic partnerships accelerate member value and engagement for our loyalty program and across the enterprise, while delivering against partner objectives and goals. Our strategic partnerships are comprised of industry and category leaders with long term entrenched relationships across the enterprise; they are critical to our client focused approach and how we deepen our client relationships with meaningful value. In this role, you will be responsible for the implementation and success of the Everyday Rewards Mass Retail strategy through our anchor partner. This is a highly collaborative role working across external partners, enterprise lines of business, as well as cross-functional teams within Cards & Loyalty to ensure engagement and alignment of opportunities for partner integration and growth. You will establish and implement a best-in-class partner experience and solidify the reputations of Cards & Loyalty, Avion Rewards, and RBC as leaders in the loyalty space. What will you do? Reporting to the Director, Loyalty Partnerships (Fuel & Mass Retail), manage the Mass Retail vertical strategy and day-to-day relationships with our Mass Retail partners Support the Director, Senior Director, and Vice President, Everyday Rewards, to ensure overall program alignment, growth, governance, and successful outcomes Establish sector expertise within Mass Retail and proactively identify and assess insights, market research, and emerging trends to inform vertical strategy and its on-going evolution Build strong and relevant partner journeys along with effective workstream and project management frameworks to help achieve partner and program objectives and KPIs Inspire and lead with a client centric approach; committed to creating best-in-class, customer-first mindset, to drive engagement, loyalty and superior outcomes for our clients by leveraging our market leading Avion Rewards loyalty program Establish ongoing touchpoints with key stakeholders, executives, and functional partners to ensure continuing alignment of partnership activities and key business strategies Collaborate across enterprise lines of business and cross-functional teams (i.e. Credit Cards, Product Owners, Marketing, Analytics, Tech Delivery, Finance etc.) to establish an integrated ‘One RBC' approach with our anchor partner Support the preparation of monthly, quarterly and annual business reviews with key partners to drive engagement, identify new opportunities for integration, and foster best-in-class partnerships Establish strong relationships and cadences with key partner contacts and internal product leads to proactively identify new opportunities to deepen and extend partnership across LOB and broader RBC enterprise What do you need to succeed? Must-have: 5-10 years of experience in partnerships, client service or relationship management, growing relationships and achieving mutually beneficial objectives and goals 5+ years of direct experience in Loyalty and/or Mass Retail organizations to inform sector strategy insights and approach Strong consultative skillset and ability to translate via above average PowerPoint skills Strong communication skills; able to effectively convey information and ideas while bringing simplicity to complexity Experience navigating Enterprise relationships with leading brands and cultivating mutually beneficial business value in market at pace Experience leading partner conversations and building relationships with day to day contacts Demonstrated and above average ability to manage multiple priorities & meet deadlines in a fast-paced environment A sense of pride in maintaining consistent high levels of performance and attention to detail Self-starter approach with a strong bias for action, drive to impact, sense of curiosity, and ability to build trust and alignment Strong stakeholder management; ability to work in a collaborative and supportive way in cross-functional teams and across a large matrixed organization while being able to adapt in ambiguous, agile, and rapidly changing environments Nice to have: Experience in Loyalty and Rewards programs Experience in sales, business development, or professional services / agencies Project management experience including cross functional navigation What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable Leaders who support your development through coaching and managing opportunities Opportunities to take on progressively greater accountabilities Access to a variety of job opportunities across business and geographies Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work Job Skills Building Trust, Business Strategies, Communication, Cross-Functional Teamwork, Customer Loyalty, External Partners, Prioritization, Relationship Building, Teamwork Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2026-04-09 Application Deadline: 2026-04-24 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.‎ We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.