Lead Digital Marketing Manager, Paid Media

Shape our Paid Media strategy at Applied Systems as a Senior Lead Digital Marketing Manager. Leverage PPC, Paid Social, and CTV campaigns in a hybrid work model across Toronto or Atlanta.

In this pivotal role, you will craft and evolve full-funnel paid media strategies to enhance MQL volume and brand awareness. With over 10 years of experience, you’ll optimize high-intent search programs and lead paid social initiatives while ensuring robust measurement and reporting practices.

Key Responsibilities:

• Own full-funnel paid media strategy and budget allocation
• Optimize PPC programs on Google Ads and Microsoft Advertising
• Plan audience-based paid social and retargeting campaigns
• Launch awareness campaigns across CTV and video platforms
• Deliver insights and recommendations based on unified KPIs

Requirements

• 10+ years in digital marketing, 7+ in B2B paid media
• Expertise in Google Ads, Microsoft Advertising, and paid social
• Strong analytical skills with GA4 and conversion tracking
• Proven track record of hitting MQL targets and quality metrics
• Effective communicator with experience presenting to executives

Bring your expertise in digital marketing to elevate Applied Systems' paid media initiatives. #J-18808-Ljbffr