Content Writer / Copywriter – Digital Marketing Campaigns

Dynamic opportunity in the insurance industry to craft high-impact marketing content across digital channels. This role focuses on campaign development, SEO-driven copywriting, and data-informed storytelling within an agile, cross-functional environment, offering exposure to integrated campaigns and innovative creative strategies.

What is in it for you:

• Salaried: $25-30 per hour.
• Incorporated Business Rate: $31-36 per hour.
• 12-month contract with the potential for permanent employment.
• Full-time position: 37.50 hours per week.
• Remote on Monday and Friday.
• On-site Tuesday to Thursday

Responsibilities

• Develop and execute compelling content aligned with campaign objectives, including lead generation, retention, awareness, and cross-sell initiatives.
• Create high-quality content across multiple channels such as email, web, social media, blogs, print, and direct mail.
• Ensure consistency of brand voice and messaging across all deliverables.
• Apply SEO best practices to optimize content performance and visibility.
• Monitor and analyze performance metrics including engagement, click-through rates, and conversions to inform future strategies.
• Collaborate within agile squads, participating in sprint planning, stand-ups, and retrospectives.
• Work closely with marketing, product, and design teams to bring creative concepts to life.
• Ensure compliance with regulatory standards by partnering with relevant stakeholders.
• Contribute to ideation and development of innovative marketing concepts.

What you will need to succeed:

• Bachelor’s degree or diploma in journalism, marketing, communications, or a related field.
• 4 years of experience in content creation or copywriting.
• Demonstrated portfolio showcasing diverse writing across digital, campaign, and conceptual work.
• Strong writing, editing, and proofreading skills with attention to detail.
• Experience with digital marketing channels including email, social media, and web.
• Solid understanding of SEO fundamentals and content optimization.
• Ability to analyze data and translate insights into actionable strategies.
• Experience working in agile environments and cross-functional teams.
• Familiarity with financial services or insurance industry is an asset.
• Knowledge of human-centered design thinking is an asset.
• Strong time management skills with the ability to handle multiple projects and deadlines.
• Collaborative mindset with the ability to work independently when required.

Why Recruit Action?

Recruit Action (agency permit: AP-2504511) provides recruitment services through quality support and a personalized approach. As part of the screening process, some applications may be reviewed using artificial intelligence tools. Only candidates who meet the hiring criteria will be contacted.

# MFCJP00016525

Job Types: Full-time, Fixed term contract

Contract length: 12 months

Pay: $25.00-$36.00 per hour

Expected hours: 37.5 per week

Benefits

• Work from home

Application question(s):

• Do you have a Bachelor's degree or diploma in journalism, marketing, communications, or a related field? If yes, please specify.
• This role is hybrid in Toronto's office. Are you comfortable working 3 days per week in-office?

Education

• Bachelor's Degree (required)

Experience

• Content creation / copywriting: 5 years (required)
• Cross-functional teams and collaborative environments: 1 year (required)
• Digital content creation (email, web, social, SEO): 1 year (required)
• Financial services / insurance: 1 year (preferred)
• Working in an Agile environment: 1 year (preferred)
• Content optimization and data-driven decision-making: 1 year (preferred)

Work Location: Hybrid remote in Toronto, ON M4W 1E6