Job Description

Intermediate to Senior Search Strategist

Experience Level:

4+ years (Intermediate-Senior)

Location:

100% Remote

Join the Team at Prospect Media Group.

Excited to join a different kind of media agency, one built on consumer data, analytics, and insights? At

Prospect Media Group, we develop data-driven media strategies that challenge convention across digital and traditional channels. We specialize in helping Retail and eCommerce brands drive measurable growth,

whether that’s lead generation, online sales, client acquisition, or lifetime value, through smarter, insight-led media investments.

About the Role

You’re a Search marketing expert who understands how performance media drives leads, sales, and customer acquisition for Retail and eCommerce brands. You bring advanced Search marketing expertise,

strong business judgment, and the ability to own both strategy and execution with confidence.

You know that high-performing search isn’t about chasing metrics, it’s about intent-driven structure,

disciplined optimization, and aligning spend to revenue and growth outcomes. You think critically about performance, prioritize what moves the business forward, and turn data into clear, actionable recommendations.

You’re comfortable leading client conversations, presenting insights, and standing behind your point of view. While Search marketing is your core strength, you’re curious by nature and open to learning or have experience with adjacent channels like Paid Social and Programmatic, strengthening your ability to contribute to integrated, full-funnel media strategies.

You’re proactive, detail-oriented, and motivated by measurable results, bringing both accountability and collaboration to your work.

What You’ll Be Doing

Search Strategy & Planning (Retail & eCommerce Focus)

• Develop advanced full-funnel media strategies aligned with Retail and eCommerce business goals
• Lead generation and demand capture
• Online sales and conversion optimization
• New customer acquisition and revenue growth
• Architect scalable account structures across brand, non-brand, competitor, shopping-intent, and upper-funnel search.
• Identify and leverage high-intent query categories that drive qualified traffic and conversions.
• Balance efficiency and scale by recommending the right mix of conservative vs. growth-oriented strategies.
• Define KPIs such as CPA, ROAS, conversion rate, AOV, and incremental lift to clearly connect search performance to business outcomes.

Hands-On Execution & Optimization

• Launch, manage, and optimize campaigns across Google Ads, and other relevant platforms, with a strong focus on Search (including Performance Max)
• Own bid strategies, budget pacing, keyword expansion, search term mining, and negative keyword management.
• Lead creative and messaging tests across ad copy, extensions, and landing page alignment

(including YouTube).

• Monitor performance daily to ensure pacing accuracy, delivery efficiency, and goal alignment.
• Collaborate with internal teams to ensure campaign integrity, QA, and tracking accuracy.

Measurement, Automation & Advanced Tactics

• Implement and QA conversion tracking, attribution setups, and tagging frameworks (Google Tag

Manager experience preferred).

• Analyze performance using Google Ads, GA4, and internal reporting tools.
• Leverage automation, scripts, and smart bidding while applying critical thinking to avoid “black box”

decision-making.

• Translate complex data into clear insights and actionable recommendations tied directly to revenue or efficiency impact.

AI & Emerging Search Capabilities

• Demonstrate curiosity and working knowledge of AI-driven features within performance media (e.g.,

smart bidding, broad match evolution, automation).

• Thoughtfully integrate AI and automation into workflows while maintaining strong strategic oversight.
• Stay ahead of changes in platform ecosystems and proactively bring recommendations to clients.

Client Leadership & Communication

• Act as a trusted SEM advisor, leading search performance discussions with confidence.
• Present strategies, insights, and optimization plans clearly to client stakeholders.
• Defend recommendations with data-driven rationale and business context.
• Contribute to new business pitches, audits, and strategic proposals as the search lead

Collaboration & Team Contribution

• Partner cross-functionally with paid social, programmatic, anal