Role Overview
Nico Digital Pvt. Ltd is hiring a mid-level PPC Specialist. This is a full-time role in West Bengal. Part of Nico Digital Pvt. Ltd's Seo hiring, posted yesterday. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
We are looking for a results-driven PPC Expert to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience managing PPC campaigns, improving ROI, and driving qualified traffic and conversions through data-backed strategies.
Key Responsibilities :
- Plan, create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid media channels
- Conduct keyword research, audience targeting, and competitor analysis
- Monitor daily campaign performance, budgets, and bids to maximize ROI
- Analyze campaign data and prepare performance reports with actionable insights
- Perform A/B testing on ads, landing pages, and targeting strategies
- Track conversions using tools like Google Analytics, Google Tag Manager, and conversion pixels
- Collaborate with SEO, content, and design teams to align paid campaigns with overall marketing goals
- Stay updated with the latest PPC trends, algorithm updates, and best practices
Required Skills & Qualifications:
- Proven experience as a PPC Specialist / Paid Media Expert
- Strong knowledge of Google Ads, keyword planning, bidding strategies, and Quality Score optimization
- Experience with social media advertising, Meta and LinkedIn.
- Familiarity with conversion tracking, remarketing, and funnel optimization
- Excellent communication and reporting skills
- Google Ads Certification (Search, Display, or Performance Max)
- Experience handling high-budget campaigns
- Knowledge of CRO and landing page optimization
- Must Have Agency experience
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
Frequently Asked Questions
How do I apply for the PPC Specialist position at Nico Digital Pvt. Ltd?
Use the Apply button above to submit your application directly to Nico Digital Pvt. Ltd. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the PPC Specialist position at Nico Digital Pvt. Ltd located?
This position is based in West Bengal. Nico Digital Pvt. Ltd has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a PPC Specialist at Nico Digital Pvt. Ltd earn?
Nico Digital Pvt. Ltd has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the PPC Specialist role at Nico Digital Pvt. Ltd posted?
This role was posted on June 8, 2026 (yesterday). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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