Employer Brand & Recruitment Marketing Strategist

Job Title: Employer Brand & Recruitment Marketing Strategist

Location-Type: Remote

Start Date Is: ASAP / Next Week

Duration: Contract (Initial 1-2 month engagement with potential extension)

Compensation Range: $65/hr - $69/hr W2

Benefits: Eligible for Health, Dental, Vision, 401K (if applicable through employer)

Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description

Seeking an Employer Brand & Recruitment Marketing Strategist to help build and execute a scalable recruitment marketing strategy for a rapidly growing healthcare/autism support organization. This role will focus on increasing caregiver and paraprofessional applicant volume through employer branding, digital marketing campaigns, social content strategy, and recruitment-focused growth initiatives.

The organization has experienced significant growth in customer demand and is looking for someone who can help solve a critical staffing pipeline challenge by attracting the right early-career and Gen Z candidate demographics at scale.

This is a highly strategic but execution-oriented role focused on building employer brand awareness, optimizing recruitment funnels, and driving measurable increases in applicant volume and quality.

Day-to-Day Responsibilities:

• Build and lead a recruitment marketing and employer brand strategy focused on increasing caregiver and paraprofessional applicant volume
• Develop audience targeting, campaign strategy, and funnel optimization initiatives focused on Gen Z and early-career demographics
• Create and oversee recruitment-focused content strategies across LinkedIn, Indeed, TikTok, Instagram Reels, and related platforms
• Launch and optimize authenticity-based video and social campaigns designed to improve candidate engagement
• Develop messaging and positioning strategies that make the organization more attractive to younger caregiver demographics
• Advise on paid advertising strategy, budget allocation, campaign reporting, and recruitment funnel performance
• Identify scalable growth opportunities including college outreach, passive branding campaigns, and digital recruitment initiatives
• Partner closely with marketing leadership to execute and optimize campaigns over time
• Support hands-on campaign execution, content development, and recruitment marketing initiatives as needed
• Analyze applicant funnel performance and recommend data-driven improvements to increase applicant volume and quality
• Serve as a strategic thought partner by challenging assumptions and recommending more effective marketing approaches
• Help establish scalable employer branding and recruitment marketing best practices

Minimum Requirements:

• 4 years of experience in employer branding, recruitment marketing, growth marketing, talent attraction, or digital marketing
• Hands-on experience building and executing recruitment-focused or candidate attraction campaigns
• Experience with LinkedIn, Indeed, social media campaigns, and digital marketing strategy
• Strong understanding of Gen Z and early-career audience engagement strategies
• Experience developing content and social campaigns designed to drive awareness and inbound engagement
• Experience with funnel optimization, campaign reporting, and performance marketing concepts
• Ability to operate independently and move quickly in fast-paced, ambiguous environments
• Strong strategic thinking and execution capabilities
• Experience collaborating with marketing, recruiting, and leadership stakeholders
• Strong communication and content strategy skills
• Ability to balance high-level strategy with tactical execution

Preferred Qualifications

• Experience in healthcare, home health, autism/ABA, behavioral health, education, or mission-driven organizations
• Experience marketing to social work graduates, nursing students, teachers, or early-career healthcare professionals
• Experience with TikTok/Reels-first content strategies and authenticity-based campaigns
• Experience scaling high-volume applicant pipelines
• Experience with employer branding for workforce-heavy or frontline organizations
• Startup or high-growth environment experience
• Experience combining strategic consulting with hands-on campaign execution