Job Title : Brand Executive

Role Overview :

As a Brand Executive, you will be responsible for executing brand strategies and campaigns, ensuring seamless coordination among internal teams, external stakeholders, and agencies.

Key Responsibilities :

Campaign Management :

• Coordinate with internal teams and external agencies to execute campaigns, ensuring timelines and deliverables are met
• Drive closures on deliverables such as artworks, adaptations, and in-store activations
• Coordinate with Retail Operations teams for placement and implementation of campaign communication materials across all stores in line with brand guidelines
• Monitor campaign rollout across stores and ensure execution within timelines

NSO (New Store Opening) Communication :

• Plan and execute communication requirements for new store openings
• Coordinate launch branding including in-store communication, launch creatives, local marketing collaterals, and promotional materials
• Work with Retail, Projects, VM, and Marketing teams to ensure communication readiness before launch

Brand Communication :

• Assist in creation and delivery of brand communication across channels such as SMS campaigns, radio announcements, and new store launch communication
• Collaborate with retail marketing and digital marketing teams to understand creative requirements and provide solutions for formats and dimensions
• Ensure adherence to brand communication guidelines across stores

Stakeholder Collaboration :

• Coordinate with internal and external teams for vendor onboarding, payments, and PO processes
• Liaise with store teams for timely preparation and dispatch of PR packages for journalists and influencers

Market Research & Insights :

• Conduct competitor analysis and industry research to identify trends and consumer insights
• Share insights to improve brand strategies and campaign effectiveness

Project Management :

• Maintain and update project timelines, trackers, and campaign calendars
• Coordinate with teams to meet deadlines and ensure smooth execution of tasks

Candidate Profile :

• Bachelor’s degree in Marketing, Business, or related field
• 1–2 years of experience in brand marketing or brand management
• Good understanding of brand communication and basic copywriting skills
• Ability to align deliverables with brand tone and positioning
• Strong collaboration skills to work with cross-functional teams and agencies
• Passion for staying updated on industry trends and continuous learning