SEO Specialist

Jelly is looking to add a SEO Specialist to our high-energy team of go-getters, storytellers, and experts in all things digital.

The ideal candidate is a detail-oriented, data-driven marketer who is excited about both traditional SEO and the evolving role of AI in search, content, and analytics. You’ll support and execute on-site and off-site SEO strategies while leveraging AI tools to improve efficiency, insights, and performance for Jelly’s clients.

Job Type: Contract, Hybrid

Location: Fort Langley, BC

Reports To: Director of Operations and Personnel

Job Description

Jelly’s SEO Specialist is responsible for executing and managing organic search initiatives across Jelly’s client roster, with a focus on modern SEO best practices and AI-enabled optimization. This role supports campaign planning, implementation, monitoring, and reporting, while helping Jelly adapt to evolving search engines, AI-generated search experiences, and automation tools.

Required Experience:

• Experience planning and executing SEO strategies (on-site and off-site)
• Ability to manage multiple SEO initiatives concurrently
• Google Analytics and SEMrush certifications are considered an asset

Required Skills and Attributes:

• Strong attention to detail, especially with data, trends, and performance metrics
• Analytical mindset with comfort interpreting large data sets and AI-generated insights
• Excellent written and verbal communication skills
• Ability to think strategically at both macro and micro levels
• Strong planning, organization, and time-management skills
• Curiosity and willingness to learn new tools, technologies, and AI-driven workflows
• Self-motivated team player who thrives in a fast-paced, evolving digital environment

Key Responsibilities:

SEO Strategy and Execution:

• Research, plan, and implement on-site and off-site SEO recommendations to improve organic visibility and performance
• Conduct keyword research and search intent analysis, including optimization for AI-influenced and conversational search queries
• Manage multiple SEO campaigns simultaneously, ensuring deadlines, quality standards, and client goals are met
• Develop and execute link-building and digital authority strategies
• Recommend improvements to website architecture, technical SEO elements, internal linking, and content structure
• Monitor search performance, rankings, traffic, and engagement metrics across client accounts

AI and Search:

• Utilize AI tools to support keyword research, content optimization, competitive analysis, and performance insights
• Stay informed on evolving SEO, AI, and search engine algorithm updates and apply learnings to client strategies

Collaboration and Reporting:

• Work closely with Account Managers to ensure SEO strategies align with broader client objectives
• Collaborate with PR, content, and social teams to support SEO-driven content creation and amplification
• Prepare clear, data-driven performance reports and insights for internal teams and client presentations
• Translate complex SEO and AI insights into actionable recommendations

Additional Requirements

• Personal smartphone
• Personal vehicle

Starting Salary Range:

$60,000 – $70,000 plus bonuses upon meeting eligibility criteria