Performance Marketing Specialist (Google Ads & Meta Ads)

HamBOLDS Pvt Ltd is an innovative beauty & personal care company crafting science-backed, consumer-focused products - blending nature with technology to redefine self-care experiences. We're scaling fast and looking for a performance marketer who can own results, not just run ads.

epitight.in | cozitis.com | buyniconi.com

About the role

We are looking for a

Performance Marketing Specialist

with hands-on expertise in

Google Ads

&

Meta Ads

to drive measurable growth across our D2C beauty brands. If you are analytical, performance-driven, and passionate about scaling digital campaigns - we'd love to connect.

Key responsibilities

• Plan, manage, and optimize Google Ads & Meta Ads campaigns end-to-end
• Monitor ROAS, ROI, CPC, CTR, CPA and conversion metrics daily
• Conduct keyword research, audience segmentation, and A/B creative testing
• Scale campaigns across Search, Shopping, Performance Max, Reels, and Advantage+
• Build and manage retargeting funnels (TOFU / MOFU / BOFU) across both platforms
• Manage audience targeting - Custom Audiences, Lookalike Audiences, Interest & Behavioral
• Handle Smart Bidding strategies - Target ROAS, Target CPA, Maximize Conversions
• Allocate and optimize budgets across Google & Meta for maximum efficiency
• Analyze performance data via GA4, Google Ads Manager & Meta Ads Manager
• Build reporting dashboards (Looker Studio or similar) with actionable insights
• Coordinate with creative teams on ad creatives, copy, and landing pages
• Stay current with platform updates, algorithm changes, and D2C marketing trends

Requirements

• Minimum 1.5 years of hands-on experience in performance marketing
• Strong Google Ads expertise is mandatory
• Search, Shopping, PMax
• Hands-on experience with Meta Ads Manager and campaign optimization
• Solid understanding of GA4, conversion tracking, and attribution models
• Experience managing ad budgets and optimizing for ROAS & CPA
• Strong analytical and problem-solving skills with data-driven decision making
• Ability to brief and coordinate with creative teams on ad assets
• D2C / Beauty / Skincare industry experience preferred
• Google Ads Certification and/or Meta Blueprint Certification is a plus

Why join us

• Work on fast-growing D2C beauty brands
• Creative and growth-focused work culture
• Real ownership, career growth & hands-on learning
• Close collaboration with brand & marketing leadership
• Hike based on current CTC & interview performance

Location:

Goregaon West, Mumbai | 6 Days Working