PPC Specialist

About the Company E2M Solutions works as a trusted white-label partner for digital agencies. We support agencies with consistent and reliable delivery through services such as website design, web development, eCommerce, SEO, AI SEO, PPC, AI automation, and content writing. Founded on strong business ethics, we are an equal opportunity organization powered by 300+ experienced professionals, partnering with 400+ digital agencies across the US, UK, Canada, Europe, and Australia.

At E2M, we value ownership, consistency, and people who are committed to doing meaningful work and growing together. If you’re someone who dreams big and has the gumption to make them come true, E2M has a place for you.

About the Role We’re looking for a Senior PPC Specialist with at least 5 years of experience managing paid campaigns across Google, Meta, and other digital platforms. You’ll be responsible for building, optimising, and scaling paid media campaigns that deliver measurable results for our clients.

Responsibilities - Plan, create, and manage PPC campaigns on Google Ads, Facebook, and Instagram.

• Manage and optimize programmatic campaigns using DV360 and other programmatic platforms.
• Handle ad budgets of $10,000+ per month across search, display, video, and programmatic campaigns.
• Develop strategies to improve ROI, conversion rates, and overall campaign efficiency.
• Create and test compelling ad copy, visuals, and targeting to maximise results.
• Build retargeting, audience segmentation, and eCommerce campaigns that drive real conversions.
• Analyse data in GA4 and prepare reports using Looker Studio.
• Regularly A/B test landing pages, audiences, creatives, and programmatic strategies to find what works best.
• Collaborate with cross-functional teams to align ad performance with business goals.
• Prepare campaign proposals and pricing strategies for new clients.

Qualifications - 5+ years of hands-on experience in PPC and programmatic advertising.

Required Skills - Strong understanding of Google Ads, Meta Ads, DV360, and other paid media platforms.

• Experience managing campaigns for international clients (US market experience is a plus).
• Solid grasp of data analysis and ability to turn insights into actions.
• Excellent communication skills — written and verbal.
• A proactive mindset with a strong focus on testing, learning, and continuous improvement.