Paid Media Marketing Manager (Performance & Systems)

Remote within Canada

$40–$45 CAD/hour to start → $50+/hour based on performance

Contract · Part-Time to Near Full-Time (Growing)

About Us

We’re a Canadian marketing and web design agency helping business owners build bold brands, high-performing websites, and marketing systems that drive real growth.

Our clients care about results, not vanity metrics, and so do we.

We’re a collaborative, no-ego team that values ownership, clarity, and doing great work without unnecessary complexity.

The Role

We’re looking for a

Paid Media Marketing Manager

to take full ownership of paid acquisition across Google Ads, Meta Ads, and LinkedIn Ads.

This is not a “set up campaigns and move on” role.

• You are responsible for performance, system integrity, and ensuring that paid media contributes to real business outcomes.

You’ll inherit active accounts and be expected to:

• Identify what’s working and what isn’t
• Fix gaps quickly
• Build a system that runs cleanly and predictably

What You’ll Own

1. Performance & Results

• Drive qualified leads, not just volume
• Improve conversion quality over time
• Make data-driven decisions based on outcomes

2. Campaign Strategy & Execution

• Manage and optimize campaigns across Google Ads, Meta Ads and LinkedIn Ads
• Define targeting, budgets, and funnel approach per client
• Continuously test and refine performance

3. Tracking & Attribution

• Ensure tracking is accurate (GA4, GTM, WhatConverts, etc.)
• Validate conversion data regularly
• Identify and fix breakdowns in the funnel

4. System Integrity (Critical)

• Implement QA processes before campaigns go live
• Set up alerts and monitoring systems
• Ensure nothing breaks silently

5. Decision-Making

• Identify underperforming campaigns quickly
• Pause, adjust, or rebuild when needed
• Be comfortable making calls, not waiting for direction

6. Reporting & Clarity

• Provide simple, clear weekly insights:
• What’s working
• What’s not
• What you’re doing about it

No fluff. Just clarity and action.

What Success Looks Like (First 90 Days)

• Accounts are clean, structured, and reliable
• Tracking is fully validated
• Clear understanding of lead quality
• Paid media is either improving or decisively redirected

Who This Role Is For

You are

• Detail-oriented to the point of obsession
• Someone who double-checks before saying “done”
• Comfortable taking ownership of outcomes, not just tasks
• Calm under pressure and focused on solutions
• Able to think in systems, not just campaigns

You’ve Likely Done This Before

• Managed Google Ads, Meta Ads and LinkedIn Ads hands-on (non-negotiable)
• Worked with multiple clients or accounts simultaneously
• Been responsible for improving performance, not just maintaining it

Bonus (Not Required)

• Other paid ads platforms experience
• Experience with agency workflows
• Familiarity with AI tools for efficiency

What This Role Is NOT

• Not a creative-first role
• Not a “set it and forget it” role
• Not a task execution role
• If you’re looking to just run campaigns, this won’t be a fit.

Compensation & Growth

• $40–$45 CAD/hour to start
• Growth to $50+/hour based on performance and ownership
• Hours grow with client load
• We reward people who take ownership and deliver results.

To Apply

Please submit

1.A short Loom (max 5 minutes) answering:

• What’s the first thing you check in an account spending money but not converting?
• Tell us about a campaign you improved and how you approached it

2.A brief overview of:

• Platforms you’ve managed
• Types of accounts/industries
• Results you’ve achieved

Shortlisted candidates will:

• Meet for a short video call
• Complete a paid test project