Associate SEO Lead

Job Description

About Rocket Clicks

At Rocket Clicks, we help Family Law Firms grow through focused, performance-driven digital marketing. We are not a generalist agency. We are building the definitive growth partner for family law firms by combining deep marketing expertise, real law firm operating experience, and a disciplined approach to execution.

Our team thrives on solving hard problems, improving client performance, and building trusted long-term relationships. We care about results, and we also care about how the work gets done.

Our Culture Is Rooted In Six Core Values

• Proactive – We anticipate opportunities and act before problems arise.
• Disciplined – We remain focused and committed to excellence.
• Candid – We communicate clearly and directly.
• Empathetic – We understand and respect the perspectives of others.
• Accountable – We take ownership of results, good or bad.
• Results-Oriented – We focus on outcomes, not busyness.

If these values resonate with you, you’ll feel right at home at Rocket Clicks!

The Ideal Candidate

You are a well-rounded SEO who can handle every part of the discipline, with particular strength in technical SEO and AI-assisted execution. You can run audits across on-page, content, internal linking, and local SEO, but the work that comes most naturally to you is the technical layer: crawl behavior, indexation, HTML structure, schema, and site architecture.

You work independently. When a ranking drops, an indexation issue surfaces, or a site behaves in a way no one can explain, you investigate it, find the root cause, and put together a fix. You read source code when you need to. You inspect crawl data and check rendered output. You do not need a checklist to know where to start.

You are also fluent with modern AI tools. You use them every day, and you build workflows, prompts, and custom skills that other people on the team can run. You know where AI accelerates the work and where it produces output that is not usable.

You can execute, review other people’s work, and mentor SEO Specialists. This role is technical and operational. Strategy is owned by the Director of SEO.

If you want to do strong, well-rounded SEO with technical depth and AI fluency at the center of it, this is a fit.

Position Summary

The Associate SEO Lead is the senior execution and quality role on the Rocket Clicks SEO team.

Reporting to the Director of SEO, this role is responsible for SEO execution across all assigned client accounts, with particular ownership of technical SEO, crawl and indexation analysis, HTML and site structure review, AI workflow development, quality control of deliverables, and direct mentorship of SEO Specialists.

This is a step above the SEO Specialist role. The Associate SEO Lead is responsible for making sure the work is correct across every layer of SEO, that technical implementation is clean, that deliverables are accurate, and that the team’s AI-assisted processes improve over time.

Key Responsibilities & Objectives

Technical SEO Execution

• Conduct advanced technical audits across crawlability, indexation, rendering, site architecture, internal linking, schema, page speed, redirects, canonicalization, hreflang, and core site health.
• Review and refine HTML semantics across client sites.
• Diagnose ranking declines, indexation drops, traffic anomalies, render issues, and crawl inefficiencies.
• Lead crawl analysis using Screaming Frog, log file review, rendered DOM inspection, and equivalent tools.
• Own local SEO technical execution.
• Translate technical findings into clear, actionable recommendations.
• Review the implementation of SEO recommendations end-to-end.
• Stay current on algorithm updates, AI search surfaces, rendering behavior changes, structured data evolution, and emerging technical SEO standards.

Content Development & Structure

• Direct content production by writing briefs and outlines.
• Structure on-page content using proper semantic HTML.
• Map content into the right place in site architecture.
• Review and optimize existing content for search intent alignment.
• Identify content gaps based on keyword coverage and topical authority needs.
• Review content before publish for SEO alignment.
• Partner with content writers and editors to ensure published work matches the brief.

AI Workflow Development & Process Engineering

• Design, build, and refine AI-assisted workflows.
• Develop reusable AI prompts, skills, and standard operating procedures.
• Test new AI tools and validate output quality.
• Document AI workflows.

Performance Diagnosis & Reporting

• Monitor organic KPIs across assigned accounts.
• Diagnose what is changing and why.
• Conduct competitive technical and on-page analysis.
• Improve the clarity of SEO reporting.

Quality Control & Team Support

• Review SEO deliverables for technical accuracy.
• Mentor SEO Specialists on technical execution.
• Help define sprint priorities at the execution level.
• Contribute to documentation, templates, checklists, and internal training resources.

Collaboration & Cross-Functional Execution

• Work closely with Account Managers.
• Partner with content teams.
• Collaborate with designers and developers.
• Strengthen the feedback loop.

Innovation & Continuous Improvement

• Test new SEO tools, technical workflows, and AI processes.
• Help strengthen the family law SEO execution playbook.
• Identify responsible uses of generative AI in SEO.

Success Metrics (KPIs)

• Technical Execution Quality.
• Diagnostic Accuracy.
• Operational Excellence.
• Team Development.
• Quality Control.
• AI Workflow Impact.
• Leadership & Collaboration.

What It Takes To Succeed In This Role

• Advanced Technical SEO Expertise.
• HTML & Site Structure Fluency.
• Crawl & Log Analysis proficiency.
• Local SEO Technical Knowledge.
• Content Direction & Structure skills.
• AI Fluency & Workflow Building.
• Critical Thinking & Independent Problem Solving.
• Quality Orientation.
• Leadership Without Ego.
• Communication skills.
• Executional Discipline.
• Curiosity & Adaptability.

Education

Bachelor’s degree in Marketing, Communications, Business, Computer Science, Data Analytics, or a related field preferred. SEO, analytics, or platform certifications are a plus.

Experience

• 4 to 7 years of professional SEO experience, preferably in an agency environment.
• Proven track record of technical SEO execution.
• Strong hands-on experience with technical SEO audits.
• Experience directing or reviewing SEO content production.
• Demonstrated experience using and building AI workflows.
• Comfort reading HTML and identifying issues.

Benefits

• 10 Paid Vacation Days per year
• 5 Paid Sick Days per year
• 10 Paid Company Holidays per year
• Parental and bereavement leave
• Performance bonus plan

Schedule: Monday to Friday 8AM-5PM Central Standard Time

Work Location: Remote – PH (Philippines)

The Pay Range For This Role Is

115,000 – 140,000 PHP per month (Philippines)

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